Drain, Sewer & Rooter Marketing – Built To Grow Your Business

Marketing your drain and sewer service doesn’t have to be complicated. At REALTOP, we help plumbing professionals get found online, drive qualified leads, and stand out in a competitive home services market — without wasting time or money on tactics that don’t deliver.

Whether it’s SEO, paid ads, or high-converting landing pages, we tailor every campaign to your local service areas, seasonal needs, and business goals. Whether you focus on clogged drains, sewer inspections, or emergency rooter services, we’ll help turn your online visibility into booked appointments and signed contracts.

• SEO strategies tailored for drain clearing, sewer line inspections & rooter services
• Local Google Ads campaigns to drive urgent service calls
• Landing pages optimized to convert — not just educate
• Monthly reporting tied to real calls and form submissions

Campaigns That Drive Calls — Not Just Clicks

We create digital marketing strategies that bring in real service calls — especially from your local area. Whether it's ranking for “Emergency Drain Cleaning Near Me” or running ads for sewer repair, our goal is simple: generate high-intent leads that convert into booked jobs.

Marketing That Fits the Way You Work

We work with plumbers, drain specialists, and rooter companies to build marketing campaigns that align with your busiest seasons and local demand. From spring rains to winter backups, we help you stay top of mind — and top of Google — when homeowners need you most.

Rooter contractor servicing a residential home

Free Marketing Plan

Emergency sewer repair in progress with plumbing tools visible

More than
15 years of
experience

How Drain, Sewer & Rooter Marketing Works In The Digital Age

Effective digital marketing helps drain and sewer contractors get found online and generate qualified service calls. With the right mix of platforms and geo-targeted strategy, you can reach homeowners actively searching for sewer inspections, emergency rooter services, and clogged drain repairs.

What We Use To Grow Your Business:

• Search engine optimization (SEO) for drain clearing, sewer line inspections, and rooter services
• Google Ads that trigger when homeowners search for local sewer or drain help
• Content that converts — landing pages, blog articles, and service pages designed to build trust and visibility
• Facebook and Instagram ad funnels to capture emergency and seasonal service needs
• Email campaigns that re-engage past customers and keep your business top-of-mind

We combine these tools into a strategy focused on what matters most — calls, appointments, and contracts, not just clicks or traffic with no ROI.

Drain, Sewer & Rooter Case Study Example

Check out the case study below to see how we helped a drain and sewer contractor increase lead volume and strengthen local visibility through targeted digital marketing.

Goals

With a goal to improve lead quality and reduce costs, the strategy emphasized targeting high-intent search terms and optimizing ad spend. Below is a breakdown of the campaign’s monthly performance improvements and the tactics used to drive results.

Drive More Conversions: Capture more qualified leads from high-intent traffic.
Lower Acquisition Cost: Optimize for reduced cost per conversion.
Improve Conversion Efficiency: Increase the conversion rate with better ad and landing page synergy.
Maximize Visibility: Generate broader exposure across relevant residential search queries.

How We Did It

A/B Split Testing of Ads
New, More Consumer-Centric Ad Copy
In-depth keyword Research and Search Query Optimization
Extensive Daily Negative Keyword List Creation
Creation of an invalid click-blocking system
New Google Analytics Reporting
New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly reports to client for sales optimization
Feedback loop communication system with his team and our marketing manager
Strict adherence to Google search and search partner channels(High intention)

Actual Results:

Conversion Rate: Rose to 16.72%, a 67.9% improvement from the prior 9.96%.
Conversions: Climbed to 144, up 19% from the previous 121 conversions.
Cost per Conversion: Slightly increased to $41.17, a 4.65% increase from the previous $39.34.
Avg. CPC: Increased to $7.69, up 65.4% from the previous $4.65.

Case Studies

Email Newsletter: Home Renovation

Graphic-Design-Home-Remodeling-Case-Study-Results

Graphic Design: Home Remodeling Success Story

SEO: Home Services Co. Case Study

Social Media-CS - Home Renovation Company

Social Media: Home Renovation

PPC: Home Renovation Growth Success – Case Study

PPC CASE STUDY: Home Remodeling Services

RealTop has been a pleasure to work with throughout the time we have worked together. Great service, strong leadership and cutting edge resources separate them from the competition. I recommend them to anyone!

Jeff Davies

Drain, Sewer & Rooter Marketing Services

We’re excited to offer digital marketing solutions tailored to drain, sewer, and rooter professionals — helping you attract urgent service calls, grow your local visibility, and stay booked year-round with high-intent leads.

Paid Advertising

Our team of experts will plan and execute targeted pay-per-click campaigns to help boost your sales and attract customers.

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Search Engine Optimization (SEO) Services

We will optimize your website by targeting relevant keywords in the construction industry frequently searched by users to attract quality traffic.

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Social Media Marketing

By formulating and executing an attractive social media strategy, we will help your business stand out through engaging content.

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Social Media Advertising

We will promote your business and build awareness around your construction practices through targeted social media ads.

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Website Design and Development

Our team builds astonishing websites no other construction marketing companies will. We will optimize your site to ensure it is user-friendly and SEO-ready.

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Fractional CMO

You can hire one of our part-time marketing experts to provide valuable insights on strengthening your online image.

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Need Help Marketing Your Drain & Sewer Business?

Skip the digital guesswork with REALTOP — the all-in-one marketing solution built for contractors.
We’ll help you capture more emergency calls, generate consistent service requests,
and build campaigns that turn online searches into booked jobs.

Plumber with camera inspecting a sewer line

Our Frequency

FAQs

How can digital marketing help grow my drain and sewer business?

Digital marketing connects you with homeowners actively searching for emergency drain clearing, sewer repairs, and rooter services—helping turn online visibility into booked jobs.

What type of ads work best for rooter and plumbing services?

Google Local Services Ads and targeted PPC campaigns work especially well for urgent services like clogged drains or sewer backups, driving high-intent calls fast.

Do you offer SEO services for drain and sewer contractors?

Yes, we build SEO strategies that help your business rank on Google for terms like “drain cleaning near me” or “emergency rooter service” in your local area.

Can you help with lead generation during slower seasons?

Absolutely. We design year-round campaigns, including email follow-ups and seasonal ad pushes, to maintain lead flow during off-peak months.

How do you track results from your marketing campaigns?

We provide clear monthly reports tied to phone calls, form submissions, and booked appointments—so you can see what’s working in real time.

Do you work with both solo plumbers and larger sewer service companies?

Yes, we customize strategies for solo operators, franchises, and regional plumbing teams, tailoring campaigns to fit your size, goals, and service area.