
SEO Case Study: Home Services Co.
Goals:
- Increase keyword rankings to improve search visibility and organic traffic.
- Boost the Search Engine Visibility Index to enhance the website’s presence in search results.
- Expand the number of active keywords to capture a broader audience.
- Optimize Google Search campaigns to drive high-intent traffic to the website.
- Generate at least 1,000 website visits through paid search efforts.
- Increase patient bookings as a direct result of SEO and paid campaigns.
- Achieve a strong Return on Ad Spend (ROAS) to maximize marketing efficiency.
Results:
- Total keyword rankings increased by 58.
- Search Engine Visibility Index grew from 185 → 767 (315% increase).
- Active keywords expanded from 42 → 82 (95% growth).
- Google Search campaign optimization drove 1,000+ website visits.
- 27 new clients were booked because of the campaign.
- Return on Ad Spend (ROAS) achieved 60.82%.
These improvements showcase the effectiveness of SEO and paid search strategies in increasing visibility, traffic, and conversions.
Active Keywords
40
Engine Visibility Increase
Total Rankings Gained
0
Technical SEO Audit
- Inline Source Code NOINDEX Check (Prevented certain pages from being crawled or indexed by search engines)
- Site Load Performance Evaluation (Assessed site speed, SSL security, mobile responsiveness, and redirects)
- Compromised Site Audit (Checked for potential hacks, viruses, or broken pages).
- SEO Work Integrity Assessment (Verified if any SEO optimizations were removed or altered).
This structured approach ensured optimal site performance, security, and search visibility.
Off-Site SEO Audit
- Google My Business Live Listing Audit (Ensured accurate and optimized business listings).
- Inbound Link Monitoring (Tracked link growth and identified lost or broken links).
- Geographic Targeting Assessment (Reviewed local, state, national, and international visibility).
- Google My Business Review Monitoring (Checked for new customer reviews and engagement).
- Google Analytics Performance Review (Analyzed key metrics for insights and improvements).
- Search Engine Crawling Check (Ensured the site wasn’t delisted or facing indexing issues).
- Expanded Search Engine Submissions (Submitted the site to directories beyond Google and Bing).
On-Site SEO Audit
- Content Optimization Effectiveness Analysis (Evaluated content updates and their impact).
- Search Engine Visibility Review (Monitored search ranking improvements month-over-month).
- Keyword Volume Growth Assessment (Tracked changes in ranked keyword volume).
- Google Algorithm Update Impact Review (Evaluated how algorithm changes affect the site).
- Keyword Targeting Optimization (Ensured alignment with relevant products and services).
- Geo-Targeted Keyword Expansion (Identified ranking opportunities in new cities and states).
- Devalued Content Identification (Detected content that Google ignores or ranks poorly).
- Emerging Rankings Optimization (Enhanced growth potential for low-hanging keyword opportunities)

Start getting more organic traffic via SEO optimization
Categories Case Studies Cleaning Construction Home Services Industries SEOTags case study