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SEO Case Study -Home Services Co.

SEO Case Study: Home Services Co.

Goals:

  • Increase keyword rankings to improve search visibility and organic traffic.
  • Boost the Search Engine Visibility Index to enhance the website’s presence in search results.
  • Expand the number of active keywords to capture a broader audience.
  • Optimize Google Search campaigns to drive high-intent traffic to the website.
  • Generate at least 1,000 website visits through paid search efforts.
  • Increase patient bookings as a direct result of SEO and paid campaigns.
  • Achieve a strong Return on Ad Spend (ROAS) to maximize marketing efficiency.

Results:

  • Total keyword rankings increased by 58.
  • Search Engine Visibility Index grew from 185 → 767 (315% increase).
  • Active keywords expanded from 42 → 82 (95% growth).
  • Google Search campaign optimization drove 1,000+ website visits.
  • 27 new clients were booked because of the campaign.
  • Return on Ad Spend (ROAS) achieved 60.82%.

These improvements showcase the effectiveness of SEO and paid search strategies in increasing visibility, traffic, and conversions.

Active Keywords
40
Engine Visibility Increase
0 %
Total Rankings Gained
0

Technical SEO Audit

  • Inline Source Code NOINDEX Check (Prevented certain pages from being crawled or indexed by search engines)
  • Site Load Performance Evaluation (Assessed site speed, SSL security, mobile responsiveness, and redirects)
  • Compromised Site Audit (Checked for potential hacks, viruses, or broken pages).
  • SEO Work Integrity Assessment (Verified if any SEO optimizations were removed or altered).

This structured approach ensured optimal site performance, security, and search visibility.

Off-Site SEO Audit

  • Google My Business Live Listing Audit (Ensured accurate and optimized business listings).
  • Inbound Link Monitoring (Tracked link growth and identified lost or broken links).
  • Geographic Targeting Assessment (Reviewed local, state, national, and international visibility).
  • Google My Business Review Monitoring (Checked for new customer reviews and engagement).
  • Google Analytics Performance Review (Analyzed key metrics for insights and improvements).
  • Search Engine Crawling Check (Ensured the site wasn’t delisted or facing indexing issues).
  • Expanded Search Engine Submissions (Submitted the site to directories beyond Google and Bing).

On-Site SEO Audit

  • Content Optimization Effectiveness Analysis (Evaluated content updates and their impact).
  • Search Engine Visibility Review (Monitored search ranking improvements month-over-month).
  • Keyword Volume Growth Assessment (Tracked changes in ranked keyword volume).
  • Google Algorithm Update Impact Review (Evaluated how algorithm changes affect the site).
  • Keyword Targeting Optimization (Ensured alignment with relevant products and services).
  • Geo-Targeted Keyword Expansion (Identified ranking opportunities in new cities and states).
  • Devalued Content Identification (Detected content that Google ignores or ranks poorly).
  • Emerging Rankings Optimization (Enhanced growth potential for low-hanging keyword opportunities)
SEO GOOGLE -