- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly reports to client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
How Electrical Contractor Marketing Works In The Digital Age
Marketing your electrical services doesn’t need to be complicated. At REALTOP, we help electricians and electrical contractors — from residential service providers to commercial and industrial teams — get discovered online, attract qualified leads, and stay top of mind in their service areas. Our custom strategies cut through generic marketing noise to deliver meaningful, local results.
Whether you specialize in panel upgrades, EV charger installations, new construction wiring, or emergency electrical repairs, we craft each campaign to match your services, seasonal trends, and customer demand. From SEO to Google Ads and conversion-optimized landing pages, our goal is simple: Turn online traffic into booked estimates, emergency service calls, and long-term service contracts.
• SEO strategies tailored to home rewiring, lighting installs, surge protection, and EV charging
• Google Ads campaigns for “electrician near me” and emergency response searches
• Conversion-driven landing pages that turn web visitors into phone calls
• Monthly performance reporting tied to booked service calls and new project leads
Campaigns That Drive Calls — Not Just Clicks
We build digital strategies that generate real leads for electricians. Whether you're running ads for "circuit breaker repair near me" or optimizing content around EV charger installs, our focus is always results — booked jobs, not empty traffic.
Marketing That Works the Way You Do
We work alongside licensed electricians and electrical firms to create strategies aligned with real-world customer needs — from power outages to energy upgrades. Whether you're focused on residential or commercial work, we’ll help you stay visible and fully booked when your services are most in demand.
More than
15 years of
experience
How Electrical Marketing Works In The Digital Age
Effective digital marketing helps electricians get discovered online and convert local search traffic into booked service calls. With the right strategy and precision targeting, you can connect with homeowners and businesses searching for electrical repairs, installations, upgrades, and energy-efficient solutions.
What We Use To Grow Your Business:
• Search engine optimization (SEO) tailored to residential, commercial, and industrial electrical services
• Google Ads designed to trigger when customers search for “electrician near me,” “panel upgrade,” or other high-intent keywords
• High-converting content — landing pages, service pages, and blog posts that generate real project inquiries
• Social media ads on Facebook and Instagram for generator installs, new builds, and seasonal electrical needs
• Email marketing to re-engage past clients for safety inspections, upgrades, or energy-efficient upgrades
We combine these tools into a results-driven strategy focused on what matters most — booked jobs, long-term service contracts, and trusted customer relationships — not just traffic that doesn’t convert.
Digital Marketing Services Case Study Example
See how we helped a company increase bookings and boost online visibility using hyper-targeted digital marketing strategies.
Goal
In just 60 days, we implemented focused PPC optimizations to increase visibility and drive lead volume for a driveway resurfacing company. By refining targeting and scaling budget allocation smartly, the campaign saw significant gains in both conversions and engagement with only a small increase in spend
- Boost local lead generation through targeted search campaigns.
- Increase visibility across competitive service areas.
- Control budget while scaling traffic and conversion quality.
How We Did It
Performance Highlights (60 Days)
- Conversions Increased – Up +23, reaching 31 total, showing stronger interest from qualified prospects.
- Click Volume Up – Gained +186 clicks, for a total of 584, reflecting better engagement.
- Impression Growth – Rose by +5.7K, reaching 14.2K total impressions, boosting brand exposure.
- Ad Spend Slightly Up 💰 – Increased by only $117, to a total of $6.28K, with improved efficiency.
Case Studies
We had a fantastic experience with RealTop Digital Marketing Agency. We have worked directly with Jake who has been extremely responsive, resourceful, and respectful. His team helped rebrand our firm and redesigned our website. The team currently maintains our website monthly as well! Highly recommend their services.
Electrical Marketing Solutions
Our marketing strategies help electrical contractors drive more service calls, boost local search rankings, and stay consistently booked for wiring upgrades, panel installations, and emergency electrical repairs all year long.
Paid Advertising
Our team of experts will plan and execute targeted pay-per-click campaigns to help boost your sales and attract customers.
Check Out Our ServiceSearch Engine Optimization (SEO) Services
We will optimize your website by targeting relevant keywords in the construction industry frequently searched by users to attract quality traffic.
Check Out Our ServiceSocial Media Marketing
By formulating and executing an attractive social media strategy, we will help your business stand out through engaging content.
Check Out Our ServiceSocial Media Advertising
We will promote your business and build awareness around your construction practices through targeted social media ads.
Check Out Our ServiceWebsite Design and Development
Our team builds astonishing websites no other construction marketing companies will. We will optimize your site to ensure it is user-friendly and SEO-ready.
Check Out Our ServiceFractional CMO
You can hire one of our part-time marketing experts to provide valuable insights on strengthening your online image.
Check Out Our Service
Need Help Marketing Your Electrical Business?
Skip the guesswork with REALTOP — your full-service marketing partner for electrical contractors.
We’ll help you rank in local searches, secure more installation and repair jobs, and convert online traffic into qualified leads.
Our Frequency
FAQs
What types of electrical companies do you work with?
We partner with residential electricians, commercial electrical contractors, and specialty service providers like EV charger installers, generator technicians, and panel upgrade experts.
How can marketing help my electrical business get more jobs?
Targeted marketing helps you show up when homeowners or businesses search for services like “electrician near me,” “breaker panel upgrade,” or “EV charger installation.” We help convert that traffic into calls and scheduled jobs.
What services are included in your digital marketing package?
Our full-service packages typically include SEO, Google Ads, landing page design, local service optimization, social media campaigns, and monthly reporting.
Can you help me rank in my specific service area?
Absolutely. We specialize in geo-targeted campaigns that prioritize your city, service radius, and surrounding neighborhoods to capture the right local leads.
How long does it take to see results?
SEO builds over time, but PPC (like Google Ads) can generate leads almost immediately. Most clients see measurable improvements within the first 30–60 days of launch.
