- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly reports to client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
How Flooring & Carpet Cleaning Marketing Works In The Digital Age
Marketing your flooring or carpet cleaning business doesn’t have to be a challenge. At REALTOP, we help floor care professionals get found online, generate qualified leads, and rise above the competition in your local market — without wasting budget on outdated strategies or one-size-fits-all campaigns.
Whether it’s SEO, paid search, or lead-focused landing pages, we customize every strategy to reflect your services, seasonality, and target neighborhoods. Whether you offer carpet cleaning, hardwood refinishing, tile installation, or floor repair, we’ll help turn online traffic into scheduled estimates, booked jobs, and repeat customers.
• SEO strategies tailored to flooring installs, carpet cleaning, and surface refinishing
• Google Ads campaigns focused on local service calls and seasonal promos
• Conversion-optimized landing pages that capture real homeowner leads
• Monthly reporting tied to booked estimates and completed jobs
Campaigns That Drive Calls — Not Just Clicks
We Build Digital Marketing Campaigns That Bring In Real Flooring and Carpet Cleaning Requests From Your Local Area. Whether It’s Ranking For “Carpet Cleaning Near Me” Or Running Ads For Floor Refinishing, Our Focus Is Simple: Capture High-Intent Leads That Turn Into Revenue.
Marketing That Fits the Way You Work
We Partner With Flooring Installers, Carpet Cleaners, And Surface Restoration Pros To Create Campaigns That Align With Seasonal Demand And Local Needs. From Spring Cleaning To Winter Floor Repairs, We’ll Help You Stay Visible — And Stay Booked — When Homeowners Need You Most.
More than
15 years of
experience
How Flooring & Carpet Cleaning Marketing Works In The Digital Age
Effective digital marketing helps flooring and carpet cleaning professionals get found online and convert traffic into real service calls. With the right blend of strategy and local targeting, you can reach homeowners actively searching for carpet cleaning, tile installation, hardwood refinishing, or surface restoration services.
What We Use To Grow Your Business:
• Search engine optimization (SEO) for carpet cleaning, floor installation, and refinishing
• Google Ads designed to trigger when local homeowners search for carpet cleaners or flooring pros
• High-converting content — including landing pages, blog posts, and service pages built to drive qualified traffic
• Facebook and Instagram ad funnels for seasonal offers, cleanings, or upgrades
• Email marketing to bring past customers back for routine cleanings or new flooring projects
We combine these tools into a smart strategy that focuses on what matters most — leads, bookings, and repeat business — not just clicks or impressions that don’t deliver.
Flooring & Carpet Cleaning Case Study Example
See how we helped a flooring and carpet cleaning company increase service bookings and improve online visibility using targeted digital strategies.
Over a 90-day period, we implemented a targeted PPC strategy designed to boost lead volume, control ad spend, and support continued growth for a competitive pool remodeling business. Despite fluctuations in traffic, our efforts focused on maintaining strong conversion flow while managing rising industry costs.
- Increase conversion volume from local homeowners seeking resurfacing and remodeling.
- Reduce wasted spend by refining targeting and keyword exclusions.
- Maintain visibility in a competitive, high-CPC service category.
How We Did It
Actual Results:
- Conversions Increased – Grew by +38, reaching 97 total conversions, with steady interest from renovation leads.
- Cost Per Conversion Rose ⚠️ – Up $20.00, totaling $130, reflecting higher CPC in a competitive niche.
- Click Volume Dropped 📉 – Down -1.66K, landing at 824, due to stricter targeting and tighter budgets.
- Total Spend Increased 💵 – Rose by +2.25K, totaling $12.6K, supporting broader campaign testing and visibility
Case Studies
RealTop has been a pleasure to work with throughout the time we have worked together. Great service, strong leadership and cutting edge resources separate them from the competition. I recommend them to anyone!
Flooring & Carpet Cleaning Marketing Services
Our marketing solutions help flooring and carpet cleaning contractors generate more service calls, improve search visibility, and book more installs, deep cleans, and specialty floor treatments all year long.
Paid Advertising
Our team of experts will plan and execute targeted pay-per-click campaigns to help boost your sales and attract customers.
Check Out Our ServiceSearch Engine Optimization (SEO) Services
We will optimize your website by targeting relevant keywords in the construction industry frequently searched by users to attract quality traffic.
Check Out Our ServiceSocial Media Marketing
By formulating and executing an attractive social media strategy, we will help your business stand out through engaging content.
Check Out Our ServiceSocial Media Advertising
We will promote your business and build awareness around your construction practices through targeted social media ads.
Check Out Our ServiceWebsite Design and Development
Our team builds astonishing websites no other construction marketing companies will. We will optimize your site to ensure it is user-friendly and SEO-ready.
Check Out Our ServiceFractional CMO
You can hire one of our part-time marketing experts to provide valuable insights on strengthening your online image.
Check Out Our Service
Need Help Marketing Your Flooring or Carpet Cleaning Business?
Skip the digital guesswork with REALTOP — your complete marketing partner for flooring and carpet professionals.
We’ll help you get found by local homeowners, book more floor installs and deep cleans, and turn online traffic into signed jobs.
Our Frequency
FAQs
How can digital marketing help my flooring or carpet cleaning business grow?
Digital marketing helps you attract local customers actively searching for flooring installation or carpet cleaning. With SEO, PPC, and targeted campaigns, we turn online interest into booked jobs.
What services do you offer for flooring and carpet businesses?
We provide SEO, Google Ads, landing page design, and email marketing specifically tailored for flooring installers and carpet cleaning professionals.
Do you help generate leads for both residential and commercial flooring jobs?
Yes, we build campaigns to target both residential homeowners and commercial property managers based on your ideal customer profile and service offerings.
Can Google Ads work for local carpet cleaning companies?
Absolutely. We run high-intent Google Ads campaigns that trigger when people in your area search for “carpet cleaning near me,” “deep carpet cleaning,” and more.
How do you measure success in your marketing campaigns?
We focus on real results like job requests, calls, and form fills — not just clicks. You’ll receive monthly reporting tied to booked services and customer inquiries.
How long does it take to see results?
While results vary, many flooring and carpet cleaning pros begin seeing increased traffic and leads within the first 30–60 days of launching their campaigns.
