- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly reports to client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
How Pest Control Marketing Works In The Digital Age
Marketing your pest control business doesn’t have to be complicated. At REALTOP, we help exterminators and pest control professionals get found online, generate qualified leads, and stand out in their local markets — without wasting budget on outdated methods or one-size-fits-all strategies.
Whether you offer termite treatment, rodent removal, seasonal pest inspections, or emergency extermination services, we tailor each digital strategy to reflect your services, locations, and demand cycles. From SEO to paid ads and landing pages, we help convert traffic into booked inspections, service calls, and loyal customers.
• SEO strategies tailored to pest removal, termite treatments, and emergency extermination
• Google Ads campaigns targeting urgent pest issues and seasonal spikes
• Conversion-optimized landing pages that generate real local leads
• Monthly reporting tied to scheduled services and completed jobs
Campaigns That Drive Calls — Not Just Clicks
We build targeted digital marketing strategies that capture high-intent leads for pest control services in your area. Whether you’re ranking for “exterminator near me” or running Google Ads for rodent removal, our focus is simple: generate real service calls that turn into paying jobs — not just web traffic.
Marketing That Works the Way You Do
We collaborate with pest control companies, certified exterminators, and wildlife removal specialists to build campaigns that align with seasonal trends and urgent homeowner needs. From spring ant infestations to winter rodent issues, we’ll help you stay visible — and fully booked — when customers need pest control the most.
More than
15 years of
experience
How Pest Control Marketing Works In The Digital Age
Effective digital marketing helps pest control professionals get found online and turn search traffic into real service calls. With the right mix of strategy and local targeting, you can connect with homeowners actively searching for termite treatments, rodent removal, ant control, bed bug solutions, and seasonal pest inspections.
What We Use To Grow Your Business:
• Search engine optimization (SEO) for pest control, wildlife removal, and termite treatment
• Google Ads designed to trigger when local homeowners search for urgent pest issues or seasonal infestations
• High-converting content — including landing pages, blog posts, and service pages built to drive qualified leads
• Facebook and Instagram ad funnels for seasonal pest surges, localized campaigns, and neighborhood targeting
• Email marketing to re-engage past customers for quarterly inspections, emergency treatments, or ongoing prevention plans
We combine these tools into a smart strategy focused on what matters most — booked calls, signed jobs, and long-term repeat business — not just traffic that doesn’t convert.
Digital Marketing Services Case Study Example
See how we helped a company increase bookings and boost online visibility using hyper-targeted digital marketing strategies.
Goal
This 60-day turnaround focused on revitalizing a struggling PPC account. By applying proven rebuild strategies — including bidding adjustments, service-based keyword targeting, and creative testing — the campaign was completely restructured for scale and profitability. The results were fast, measurable, and dramatic.
- Increase Qualified Leads: Drive more appointment bookings and quote requests from vehicle owners seeking premium detailing services.
- Reduce Cost per Conversion: Improve ad spend efficiency through optimized bidding and service-focused targeting.
- Elevate ROAS: Align campaign targeting with high-ticket services to maximize return on every dollar spent.
- Strengthen Search Positioning: Capture more high-intent local traffic searching for detailing, ceramic coating, and paint correction.
How We Did It
Actual Results:
- Clicks: Increased to 1.98K (⬆ +481%)
- Conversions: Increased by +226 → Total 232.46 (⬆ +3,636%)
- Cost per Conversion: Dropped to $32.52 (⬇ -88.7% from $287)
- Actual ROAS: Rose to 452.04% (⬆ +361.74%)
Case Studies
RealTop has been a pleasure to work with throughout the time we have worked together. Great service, strong leadership and cutting edge resources separate them from the competition. I recommend them to anyone!
Pest Control Marketing Solutions
Our marketing solutions help pest control companies generate more service calls, improve local search visibility, and stay booked for inspections, treatments, and emergency pest removals all year round.
Paid Advertising
Our team of experts will plan and execute targeted pay-per-click campaigns to help boost your sales and attract customers.
Check Out Our ServiceSearch Engine Optimization (SEO) Services
We will optimize your website by targeting relevant keywords in the construction industry frequently searched by users to attract quality traffic.
Check Out Our ServiceSocial Media Marketing
By formulating and executing an attractive social media strategy, we will help your business stand out through engaging content.
Check Out Our ServiceSocial Media Advertising
We will promote your business and build awareness around your construction practices through targeted social media ads.
Check Out Our ServiceWebsite Design and Development
Our team builds astonishing websites no other construction marketing companies will. We will optimize your site to ensure it is user-friendly and SEO-ready.
Check Out Our ServiceFractional CMO
You can hire one of our part-time marketing experts to provide valuable insights on strengthening your online image.
Check Out Our Service
Need Help Marketing Your Pest Control Business?
Skip the digital guesswork with REALTOP — your full-service marketing partner for pest control companies.
We’ll help you rank in local searches, land more inspection and extermination jobs, and turn online traffic into confirmed appointments.
Our Frequency
FAQs
How do pest control companies get more leads online?
Pest control companies can generate more leads by using SEO to rank for local search terms, running Google Ads targeting urgent pest issues, and creating high-converting landing pages that turn traffic into booked appointments.
What digital marketing services work best for pest control companies?
The most effective digital marketing strategies include local SEO, Google Ads for seasonal pest problems, email marketing to bring back past customers, and social media ads targeting local homeowners.
Why is local SEO important for pest control businesses?
Local SEO helps pest control companies appear in search results when homeowners look for services like “exterminator near me” or “termite control.” This visibility drives more calls and appointment bookings.
Can Google Ads help my pest control business get more customers fast?
Yes. Google Ads allow you to target people actively searching for urgent pest solutions in your area, which means faster results and more high-intent leads.
How do I know if my pest control marketing is working?
We track your campaign performance using clear metrics — like form fills, phone calls, appointment bookings, and return on ad spend — so you always know what’s converting.
