How does digital marketing help pool and outdoor living companies?

Digital marketing helps pool and outdoor living companies generate more leads by increasing visibility in local search results, running targeted Google Ads, and creating content that attracts homeowners interested in outdoor upgrades.

What services do you promote with digital marketing?

We promote pool installations, hardscaping, patios, outdoor kitchens, fire pits, pergolas, and complete outdoor living transformations through SEO, ads, and local landing pages.

Can you help during the off-season?

Yes. We develop off-season campaigns focused on lead generation, early bookings, and brand awareness so your schedule fills up before peak season starts.

Do I need a big marketing budget to see results?

Not at all. We work with builders and contractors of all sizes to create efficient, goal-driven strategies that make the most of your budget and deliver measurable results.

Pool & Outdoor Living Marketing – Built To Grow Your Business

Marketing your pool or outdoor living business doesn’t have to be complicated. At REALTOP, we help builders and contractors get found online, drive real inquiries, and stand out in a competitive seasonal market — without wasting time or budget on things that don’t convert.

Whether it’s SEO, paid ads, or high-converting landing pages, we tailor every campaign to your service zones, seasonal demand, and business goals. Whether you focus on new pool installations, hardscaping, or backyard makeovers, we’ll help turn your online visibility into booked estimates and contracted projects.

• SEO strategies tailored for pools, patios, hardscaping & outdoor spaces
• Local Google Ads campaigns to drive high-intent leads
• Landing pages designed to convert — not just look good
• Monthly reporting tied to actual calls and contact forms

Campaigns That Drive Calls — Not Just Clicks

We create marketing strategies that bring in real calls — especially from your local area. Whether it's showing up for “pool builder near me” or running ads for custom outdoor kitchens, our goal is simple: generate qualified leads you can turn into signed projects.

Marketing That Fits the Way You Work

We work with pool pros, landscape contractors, and outdoor living specialists to build campaigns that match how your customers search and how your schedule fills — from spring installs to off-season planning.

Digital marketing for pool and outdoor living

Free Marketing Plan

Poolside hardscape and landscape project with lighting

More than
15 years of
experience

How Pool & Outdoor Living Marketing Works In The Digital Age

Effective digital marketing helps pool and outdoor living contractors stand out online and bring in more qualified project inquiries. With the right platform mix and targeting strategy, you can reach homeowners actively searching for new pool builds, backyard upgrades, hardscaping, and other seasonal outdoor improvements.

What We Use To Grow Your Business:

• Search engine optimization (SEO) for pool, patio, and hardscaping services
• Google Ads that appear when people search for outdoor living or pool contractors
• Project-driven content (blogs, landing pages, videos) to support visibility
• Facebook and Instagram ad funnels to generate leads locally
• Email campaigns that nurture off-season interest and repeat

We bring these tools together to create a strategy that drives real results — not just traffic with no ROI.

Pool & Outdoor Living Case Study Example

Check out the case study below to see how we helped a pool and outdoor living contractor increase service requests and boost online visibility through strategic digital marketing.

Goals

Through a refined optimization strategy, we implemented key adjustments to increase conversions, reduce costs, and improve ad efficiency over the past month. By analyzing performance trends, optimizing bidding strategies, and enhancing targeting precision, we achieved significant improvements in lead generation while maintaining budget efficiency.

Increase conversions by refining audience targeting and ad placements.
Lower cost per conversion by optimizing ad spend allocation.
Improve ad engagement to drive higher click-through rates (CTR).

How We Did It

A/B Split Testing of Ads
New, More Consumer-Centric Ad Copy
In-depth keyword Research and Search Query Optimization
Extensive Daily Negative Keyword List Creation
Creation of an invalid click-blocking system
New Google Analytics Reporting
New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly reports to client for sales optimization
Feedback loop communication system with his team and our marketing manager
Strict adherence to Google search and search partner channels(High intention)

Actual Results:

Conversions Increased 📈 – Grew by +13 conversions, a 108.3% increase compared to the previous period.
Cost Per Conversion Decreased ⬇️ – Dropped by $21.48, a 54.05% reduction, making each lead significantly more cost-efficient.
Total Clicks Increased 🚀 – +246 additional clicks, representing a 30.2% increase in ad engagement.
Ad Spend Optimization 💰 – Improved cost efficiency while reducing total ad spend by 4.38%, ensuring budget effectiveness.

Case Studies

Email Newsletter: Home Renovation

Graphic-Design-Home-Remodeling-Case-Study-Results

Graphic Design: Home Remodeling Success Story

SEO: Home Services Co. Case Study

Social Media-CS - Home Renovation Company

Social Media: Home Renovation

PPC: Home Renovation Growth Success – Case Study

PPC CASE STUDY: Home Remodeling Services

RealTop has been a pleasure to work with throughout the time we have worked together. Great service, strong leadership and cutting edge resources separate them from the competition. I recommend them to anyone!

Jeff Davies

Pool & Outdoor Living Marketing Services

We’re excited to offer digital marketing solutions tailored to outdoor living contractors — helping you attract high-quality leads, grow your reputation, and fill your calendar throughout peak seasons.

Paid Advertising

Our team of experts will plan and execute targeted pay-per-click campaigns to help boost your sales and attract customers.

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Search Engine Optimization (SEO) Services

We will optimize your website by targeting relevant keywords in the construction industry frequently searched by users to attract quality traffic.

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Social Media Marketing

By formulating and executing an attractive social media strategy, we will help your business stand out through engaging content.

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Social Media Advertising

We will promote your business and build awareness around your construction practices through targeted social media ads.

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Website Design and Development

Our team builds astonishing websites no other construction marketing companies will. We will optimize your site to ensure it is user-friendly and SEO-ready.

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Fractional CMO

You can hire one of our part-time marketing experts to provide valuable insights on strengthening your online image.

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Need Help Marketing Your Pool & Outdoor Living Business?

Skip the marketing guesswork with REALTOP — the all-in-one digital strategy built for contractors.
We’ll help you drive more seasonal leads, book more outdoor projects,
and keep your schedule filled with campaigns that actually convert.

Luxury backyard with custom pool and firepit

Our Frequency

FAQs

What marketing services work best for pool and outdoor living contractors?

SEO, Google Ads, and targeted landing pages work best. These strategies help contractors get found online, generate local leads, and convert traffic into project estimates.

Can you help with seasonal marketing for outdoor living services?

Yes! We build campaigns around seasonal demand, so your ads and content are timed to reach homeowners when they’re ready to book outdoor projects like pools, patios, and hardscaping.

How do you track results from pool and patio marketing campaigns?

We provide monthly reporting that shows phone calls, form submissions, and other conversions — so you know exactly which efforts are driving real leads and bookings.

Do I need a large budget to see results?

Not at all. We work with budgets of all sizes and prioritize strategies that deliver high ROI. Whether you're a solo contractor or run a full crew, we help maximize every dolla

Can digital marketing help me compete with bigger pool companies?

Absolutely. Local SEO, paid search, and content marketing can level the playing field by putting your business in front of the right homeowners at the right time — even if you’re a smaller team.

What types of outdoor living services can you promote?

We support marketing for pools, patios, decks, outdoor kitchens, pergolas, and more. Each campaign is customized based on the services you offer and the areas you serve.