Roofing, Siding & Gutter Marketing – Built To Grow Your Business

Marketing your roofing, siding, or gutter company shouldn’t be a guessing game. At REALTOP, we help exterior contractors get found online, generate more qualified leads, and rise above the competition in your local market — without wasting money on outdated tactics or generic campaigns.

Whether it’s SEO, paid search, or lead-focused landing pages, we customize every strategy to match your seasonal trends, service specialties, and target neighborhoods. Whether you specialize in roof replacements, gutter installations, or siding repairs, we’ll help turn online visibility into estimate requests, scheduled inspections, and signed jobs.

• SEO strategies designed for roofing, siding repair, and gutter installations
• Google Ads campaigns to drive urgent storm-related service calls
• Conversion-optimized landing pages that generate real homeowner leads
• Monthly reporting tied to booked appointments and signed contracts

Campaigns That Drive Calls — Not Just Clicks

We build digital marketing campaigns that attract real homeowners in your service area. Whether it’s ranking for “Roof Repair Near Me” or running ads during storm seasons, our focus is simple: capture high-intent leads that convert into scheduled jobs.

Marketing That Fits the Way You Work

We partner with roofing companies, siding installers, and gutter pros to build strategies that align with your busiest seasons and most profitable services. From storm damage repair in spring to winter gutter upgrades, we help you stay top of mind — and top of Google — when homeowners need you most.

High-converting digital strategy for local roofing companies

Free Marketing Plan

SEO and Google Ads for roofing, siding, and gutter contractors

More than
15 years of
experience

How Roofing, Siding & Gutter Marketing Works In The Digital Age

Effective digital marketing helps roofing, siding, and gutter pros get found online and convert traffic into high-value service calls. With the right digital strategy and geo-targeting, you can reach homeowners actively searching for storm damage repair, roof replacements, siding upgrades, and gutter installation services.

What We Use To Grow Your Business:

• Search engine optimization (SEO) for roofing, siding repair, and gutter services
• Google Ads designed to trigger when homeowners search for storm damage or urgent exterior repairs
• High-converting content — including landing pages, blog posts, and service pages that build trust and drive traffic
• Facebook and Instagram ad funnels for seasonal campaigns and neighborhood targeting
• Email marketing to re-engage past customers and keep your business top of mind throughout the year

We combine these tools into a smart strategy focused on what matters most — leads, inspections, signed contracts — not just clicks or impressions with no return.

Roofing, Siding & Gutter Case Study Example

See how we helped a roofing and exterior contractor boost job requests and improve their visibility in competitive markets using focused digital strategies.

Goals

Running Google Ads in a competitive industry like residential renovation requires more than just ad spend — it takes precision, strategy, and constant optimization. This company wanted to generate more qualified leads while keeping costs under control, but their campaigns weren’t delivering consistent results.

By applying data-driven optimizations, targeted bidding adjustments, and refined ad copy, REALTOP helped transform their performance. Within weeks, conversion rates surged, cost per conversion plummeted, and overall ad efficiency set the business up for scalable, long-term growth.

Increase high-quality lead volume for renovation services.
Lower cost per conversion to maximize profitability.
Improve ad engagement through stronger CTR and relevance.
Achieve sustainable ROI while scaling ad spend efficiently.

How We Did It

A/B Split Testing of Ads
New, More Consumer-Centric Ad Copy
In-depth keyword Research and Search Query Optimization
Extensive Daily Negative Keyword List Creation
Creation of an invalid click-blocking system
New Google Analytics Reporting
New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly reports to client for sales optimization
Feedback loop communication system with his team and our marketing manager
Strict adherence to Google search and search partner channels(High intention)

Actual Results:

Conversions Increased 📈 – +37 conversions, a 231.25% increase compared to the previous period.
Cost Per Conversion Decreased ⬇️ – Dropped by 92.3%, making each conversion significantly more cost-effective.
Click-Through Rate (CTR) Improved 🚀 – Increased by 590.27%, driving stronger ad engagement and visibility.
Ad Spend Optimization 💰 – Total ad spend decreased by 293.42%, leading to higher ROI and stronger lead generation.

Case Studies

Email Newsletter: Home Renovation

Graphic-Design-Home-Remodeling-Case-Study-Results

Graphic Design: Home Remodeling Success Story

SEO: Home Services Co. Case Study

Social Media-CS - Home Renovation Company

Social Media: Home Renovation

PPC: Home Renovation Growth Success – Case Study

PPC CASE STUDY: Home Remodeling Services

RealTop has been a pleasure to work with throughout the time we have worked together. Great service, strong leadership and cutting edge resources separate them from the competition. I recommend them to anyone!

Jeff Davies

Roofing, Siding & Gutter Marketing Services

Our marketing solutions help roofing and exterior contractors generate more calls, improve local rankings, and win more siding installs, roof replacements, and gutter jobs throughout the year.

Paid Advertising

Our team of experts will plan and execute targeted pay-per-click campaigns to help boost your sales and attract customers.

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Search Engine Optimization (SEO) Services

We will optimize your website by targeting relevant keywords in the construction industry frequently searched by users to attract quality traffic.

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Social Media Marketing

By formulating and executing an attractive social media strategy, we will help your business stand out through engaging content.

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Social Media Advertising

We will promote your business and build awareness around your construction practices through targeted social media ads.

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Website Design and Development

Our team builds astonishing websites no other construction marketing companies will. We will optimize your site to ensure it is user-friendly and SEO-ready.

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Fractional CMO

You can hire one of our part-time marketing experts to provide valuable insights on strengthening your online image.

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Need Help Marketing Your Roofing or Siding Business?

Skip the digital guesswork with REALTOP — your complete marketing solution for exterior contractors.
We’ll help you drive more roof repair inquiries, get found for siding and gutter services, and turn online searches into actual booked jobs.

Roofing contractor using REALTOP marketing to generate exterior service leads

Our Frequency

FAQs

How can digital marketing help my roofing business grow?

Digital marketing helps roofing contractors get found online by local homeowners actively searching for roof repair, replacement, or siding upgrades — turning visibility into real leads and jobs.

What services are included in roofing and siding marketing?

Services often include SEO, Google Ads, local service ads, landing page design, content creation, and lead tracking — all focused on increasing calls and form submissions from your area.

Do I need different marketing strategies for roofing, siding, and gutters?

Yes, we build SEO strategies that help your business rank on Google for tYes. While they fall under the same category, each service may require unique keyword targeting and campaign goals based on urgency, seasonality, and homeowner needs.erms like “drain cleaning near me” or “emergency rooter service” in your local area.

How do you target local customers looking for roof or siding work?

We use local SEO, geo-targeted paid ads, and optimized service pages to help your business appear in search results when nearby homeowners look for roofing, siding, or gutter services.

What’s the ROI of marketing for roofers and exterior contractors?

With the right strategy, you can expect higher call volume, consistent form fills, better job quality, and measurable returns — especially during peak seasons like spring and fall.

Can you help generate emergency calls for storm damage or leaks?

Yes. We run Google Ads and local campaigns specifically designed to capture high-intent searches like "emergency roof repair near me" or “gutter damage after storm” to drive urgent leads.