Window & Door Marketing – Built To Grow Your Business

Marketing your window and door business doesn’t have to be complicated. At REALTOP, we help contractors and installers get found online, drive qualified leads, and stand out in a competitive market — without wasting time or budget on tactics that don’t convert.

Whether it’s SEO, paid ads, or high-converting landing pages, we tailor every campaign to your service zones, seasonal trends, and business goals. Whether you focus on window replacements, door installations, or full exterior upgrades, we’ll help turn your online visibility into booked estimates and signed contracts.

• SEO strategies tailored for window replacement, new door installs & exterior upgrades
• Local Google Ads campaigns to drive ready-to-book leads
• Landing pages optimized to convert — not just educate
• Monthly reporting tied to real calls and form submissions

Campaigns That Drive Calls — Not Just Clicks

We create digital marketing strategies that bring in qualified calls — especially from your local area. Whether it’s showing up for “window replacement near me” or running ads for new entry doors, our goal is simple: generate real leads that convert into real installs.

Marketing That Fits the Way You Work

We work with window and door contractors, home improvement companies, and solo installers to build campaigns that align with your busy seasons and local search demand. From spring remodels to fall replacements, we help you stay visible when it matters most.

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Window & Door Marketing

More than
15 years of
experience

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How Window & Door Marketing Works In The Digital Age

Effective digital marketing helps window and door contractors stand out online and attract more qualified project leads. With the right mix of platforms and targeting, you can reach homeowners who are actively searching for replacement windows, new door installations, and complete exterior upgrades

What We Use To Grow Your Business:

• Search engine optimization (SEO) for window replacement, door installs, and exterior upgrades
• Google Ads that appear when people search for window and door contractors in your area
• Project-focused content (blogs, landing pages, videos) to support visibility
• Facebook and Instagram ad funnels to generate local leads
• Email campaigns that help keep your business top-of-mind and drive off-season inquiries

We combine these tools to build a strategy that drives real results — not just web traffic with no ROI.

Windows & Doors Case Study Example


Check out the case study below to see how we helped a windows and doors contractor boost lead volume and improve online visibility through targeted digital marketing.

Goals

Over the past 90 days, we focused on attracting high-value  inquiries through paid search. While the cost per conversion was elevated due to the premium nature of the service, our campaign effectively delivered qualified leads and strong ad engagement for a high-ticket remodeling brand..

  • Attract high-intent homeowners searching for bathroom remodeling solutions.
  • Support lead generation for premium, high-ticket services.
  • Maximize ad efficiency while maintaining steady traffic and brand visibility.

How We Did It

  • A/B Split Testing of Ads
  • New, More Consumer-Centric Ad Copy
  • In-depth keyword Research and Search Query Optimization
  • Extensive Daily Negative Keyword List Creation
  • Creation of an invalid click-blocking system
  • New Google Analytics Reporting
  • New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly reports to client for sales optimization
  • Feedback loop communication system with his team and our marketing manager 
  • Strict adherence to Google search and search partner channels(High intention)

Actual Results:

  • Conversions Increased  – Up +25, reaching 44 total leads, showing improved campaign efficiency.
  • Cost Per Conversion Dropped 💸 – Decreased by $451, bringing it down to $320, significantly improving ROI.
  • Click Volume Rose 📈 – Up +678, reaching 1.19K total clicks, expanding site traffic.
  • Ad Spend Decreased 🔻 – Reduced by $577, totaling $14.1K, while achieving stronger lead performance.
Realtop

RealTop has been a pleasure to work with throughout the time we have worked together. Great service, strong leadership and cutting edge resources separate them from the competition. I recommend them to anyone!

Jeff Davies

 

Window & Door Marketing Services

We’re excited to offer digital marketing solutions tailored to window and door contractors — helping you attract high-quality leads, grow your local reputation, and keep your installation calendar full all year long.

Paid Advertising

Our team of experts will plan and execute targeted pay-per-click campaigns to help boost your sales and attract customers.

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Search Engine Optimization (SEO) Services

We will optimize your website by targeting relevant keywords in the construction industry frequently searched by users to attract quality traffic.

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Social Media Marketing

By formulating and executing an attractive social media strategy, we will help your business stand out through engaging content.

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Social Media Advertising

We will promote your business and build awareness around your construction practices through targeted social media ads.

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Website Design and Development

Our team builds astonishing websites no other construction marketing companies will. We will optimize your site to ensure it is user-friendly and SEO-ready.

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Fractional CMO

You can hire one of our part-time marketing experts to provide valuable insights on strengthening your online image.

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Need Help Marketing Your Window & Door Business?

Skip the marketing guesswork with REALTOP — the all-in-one digital strategy built for contractors.
We’ll help you generate more qualified leads, schedule more installs,
and build campaigns that turn clicks into contracts.

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Our Frequency

FAQs

How can REALTOP help my window and door business generate more leads?

We create hyper-local SEO strategies, paid ads, and conversion-optimized landing pages designed to get your business in front of homeowners actively searching for window replacements, door upgrades, or full exterior makeovers — turning visibility into booked jobs.

What digital channels do you focus on for windows and doors marketing?

Our strategies prioritize Google Ads, local SEO, and retargeting campaigns across Facebook and Instagram. This ensures your business appears when people search for “window replacement near me,” “door installers,” or other high-conversion keywords.

Do you offer seasonal or year-round marketing options?

Yes — we tailor campaigns to fit your busy seasons and downtime. Whether you need a strong push before winter or want to stay top-of-mind during spring installs, we’ll adjust targeting, ad spend, and content accordingly.

Can you track how many leads I’m getting from your campaigns?

Absolutely. Every campaign includes monthly reports with call tracking, form submissions, and performance metrics — so you know exactly what’s working and where your leads are coming from.

Can you help me rank for “window replacement near me” or “door installers in [city]”?

Yes — we use geo-targeted SEO strategies, localized landing pages, and keyword mapping to help your business rank for high-intent search terms tied to your service areas.

What makes your marketing different from general agencies?

We specialize in contractor and home improvement industries. That means everything we do — from ad copy to landing pages — is built around what homeowners care about: energy efficiency, warranties, fast installs, and clean job sites. We know how to speak your customers’ language.

I’m already running ads — can you audit and improve them?

Absolutely. We often take over underperforming ad accounts and restructure them for better lead quality and lower cost-per-click. We can run a free audit to show what’s working, what’s wasting budget, and what to improve.