Google Ads: Auto Repair PPC Performance
Over this recent campaign cycle, we deployed targeted PPC optimizations to increase appointment bookings and reduce acquisition costs for a regional auto service provider. By focusing on high-intent searches and refining ad efficiency, the campaign delivered major growth in both volume and ROI.
Goals
- Increase service inquiries through relevant, geo-targeted campaigns.
- Improve cost efficiency for scheduled appointments and diagnostic requests.
- Boost visibility for branded and non-branded searches in the local area.
Performance Highlights
- Conversions Increased 🚗 – Up +127, reaching 327 total conversions, showing demand growth for auto services.
- Click Volume Jumped 📈 – Grew by +2.23K, hitting 3.96K clicks, expanding reach and site traffic.
- Cost per Conversion Dropped 💰 – Decreased by $13.17, landing at $74.71, improving acquisition efficiency.
- Conversion Rate Improved 🛠 – Up +0.25%, reaching a strong 8.26%, showing better lead quality and ad relevance.
How we did it:
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly Reports for client sales optimization
- Feedback Loop Communication System between the client’s team and our marketing manager
- Strict Adherence to Google Search and Search Partner Channels (High Intent Traffic)
- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an Invalid Click-Blocking System
- New Google Analytics Reporting
Smarter Digital Campaigns. Measurable Client Results.
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Frequently Asked Questions – Auto Repair PPC Strategy
What kind of results did this Google Ads campaign deliver?
The campaign drove 327 total conversions and over 3.9K clicks, significantly boosting appointment bookings and lead volume for the auto repair brand.
2: How did the campaign improve cost efficiency?
By refining targeting and optimizing ad spend, the campaign dropped cost per conversion by $13.17 while improving conversion rate to 8.26%.
Was the focus more on volume or quality of leads?
Both. The campaign increased traffic by 2.2K+ clicks and improved lead quality, resulting in a stronger ROI and more booked appointments.
4: Can this type of PPC strategy work for other auto service providers?
Yes. This results-driven approach is designed to scale and can be customized for other local automotive businesses seeking lead growth and better efficiency.
