
Campaign Type: Google Adwords for Collision Care
GOAL:
To develop a consistent and efficient process for acquiring high-quality leads, ensuring a steady pipeline of potential clients through strategic marketing and outreach efforts.
Results:
We launched a customized Google Search campaign that generated over 109 leads at a cost of $30.75 per lead. As the campaign progresses, costs are decreasing while both lead volume and conversion rates are increasing.
How we did it:
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)

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Categories Auto Repair Case Studies Digital Marketing Google Ads Industries Pay-Per-Click PPCTags case study