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GA-CS- Collision Care

Campaign Type: Google Adwords for Collision Care

GOAL:

To develop a consistent and efficient process for acquiring high-quality leads, ensuring a steady pipeline of potential clients through strategic marketing and outreach efforts.

Results:

We launched a customized Google Search campaign that generated over 109 leads at a cost of $30.75 per lead. As the campaign progresses, costs are decreasing while both lead volume and conversion rates are increasing.

How we did it:

  • A/B Split
  • Testing of Ads
  • New More Consumer-Centric Ad Copy
  • In-Depth Keyword Research and Search
  • Query Optimization
  • Extensive Daily Negative Keyword List Creation
  • Creation of an invalid click-blocking system
  • New Google Analytics Reporting
  • Instant/Daily/Weekly/Monthly report to the client for sales optimization
  • Feedback loop communication system with his team and our marketing manager
  • Strict adherence to Google search and search partner channels(High intention)