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Google Ads -CS / Automotive Supplies

Campaign Type: Google Adwords for Automotive Supplies E-Commerce Site

Goal:

To establish a consistent and reliable lead generation system for a wholesale automotive e-commerce company.

Results:

Developed and implemented a tailored Google Search and Performance Max campaign, which successfully generated over 2 million impressions and drove more than 525 new purchases. This resulted in an efficient acquisition cost of $52.20 per purchase within the first 90 days.

How we did it:

  • A/B Split
  • Testing of Ads
  • New More Consumer-Centric Ad Copy
  • In-Depth Keyword Research and Search
  • Query Optimization
  • Extensive Daily Negative Keyword List Creation
  • Creation of an invalid click-blocking system
  • New Google Analytics Reporting
  • Instant/Daily/Weekly/Monthly report to the client for sales optimization
  • Feedback loop communication system with his team and our marketing manager
  • Strict adherence to Google search and search partner channels(High intention)