
Campaign Type: Google Adwords for Automotive Supplies E-Commerce Site
Goal:
To establish a consistent and reliable lead generation system for a wholesale automotive e-commerce company.
Results:
Developed and implemented a tailored Google Search and Performance Max campaign, which successfully generated over 2 million impressions and drove more than 525 new purchases. This resulted in an efficient acquisition cost of $52.20 per purchase within the first 90 days.
How we did it:
- A/B Split
- Testing of Ads
- New More Consumer-Centric Ad Copy
- In-Depth Keyword Research and Search
- Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an invalid click-blocking system
- New Google Analytics Reporting
- Instant/Daily/Weekly/Monthly report to the client for sales optimization
- Feedback loop communication system with his team and our marketing manager
- Strict adherence to Google search and search partner channels(High intention)
