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November 30, 2022
Optimizing your Website for Google How to optimize your website for Google? If your business relies on Google to send web searchers to your site, some upcoming and recent Google changes may be cause for…
Advertising
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November 26, 2022
Google Voice for PPC When you first created your Google Ads campaign, I bet you used a very “Yellow Pages” keyword structure, but is that still accurate? More and more, we are picking up our smartphones and…
Advertising
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November 25, 2022
Trojan Horse Marketing Strategy Few tales from Greek mythology are more well-known than the tale of the Trojan Horse strategy. In an effort to put an end to the seemingly endless Trojan War, the great…
Advertising
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November 23, 2022
How do I make content unique? The first (and most important) step in creating content that stands out from the crowd is to challenge yourself to think differently about your topic. The way you approach…
Advertising
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November 23, 2022
Mistakes You Need to Avoid in Google Ads Campaigns When you purchase Google Ads, or Adwords, from Google, you are paying per click. That means that you pay every time someone clicks on your ad.…
Advertising
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November 22, 2022
It’s not news to you. Your customers have the attention span of a goldfish as revealed by a Microsoft study and confirmed by marketers everywhere. If you don’t get them invested in around 8 seconds, they’re gone.…
Advertising
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November 22, 2022
Why is it important conversion rate in Google Ads? If you’re in Google Ads, you’ve probably heard about conversion rate. It is one of the metrics that advertisers look at to measure performance and determine…
Advertising
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November 22, 2022
How To Get More Leads with “Blue Magic” I have a confession…. I’m a salesman first and foremost. Love sales, love closing deals. But, I don’t like wasting my time! I remember when I started…
Advertising
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November 21, 2022
What does SWOT stand for? S.W.O.T. stands for: Strengths Weaknesses Opportunities Threats It’s a strategic tool businesses use to better understand their business and competition to position their company for success. By analyzing both internal…
Advertising
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November 21, 2022
The Social Media Era Social media sites like Facebook, Twitter, and Instagram offer brands a unique opportunity to reach target audiences directly. Users are eager to share their opinions about products and services, which is…
