PPC Case Study: Car Detailing Rebuild Achieves 452% ROAS & 88% Lower CPA
This 60-day turnaround focused on revitalizing a struggling PPC account for a high-value auto detailing and car wash service. By applying proven rebuild strategies — including bidding adjustments, service-based keyword targeting, and creative testing — the campaign was completely restructured for scale and profitability. The results were fast, measurable, and dramatic.
Goals
- Increase Qualified Leads: Drive more appointment bookings and quote requests from vehicle owners seeking premium detailing services.
- Reduce Cost per Conversion: Improve ad spend efficiency through optimized bidding and service-focused targeting.
- Elevate ROAS: Align campaign targeting with high-ticket services to maximize return on every dollar spent.
- Strengthen Search Positioning: Capture more high-intent local traffic searching for detailing, ceramic coating, and paint correction.
Performance Comparison: Most Recent 60 Days
- Clicks: Increased to 1.98K (⬆ +481%)
- Conversions: Increased by +226 → Total 232.46 (⬆ +3,636%)
- Cost per Conversion: Dropped to $32.52 (⬇ -88.7% from $287)
- Actual ROAS: Rose to 452.04% (⬆ +361.74%)
With a lower CPA and significantly higher return, this campaign transformed from inefficient spend to profitable scale — proving how the right rebuild can unlock revenue fast.
Campaign Strategy
- Keyword Realignment: Shifted focus toward service-specific and high-intent keywords like “ceramic coating near me” and “luxury car detailing.”
- Location-Based Targeting: Geofenced high-income neighborhoods and busy retail areas to capture qualified local traffic.
- Ad Variant Testing: Rotated ad sets focused on benefits (paint protection, longevity, showroom finish) and urgency (limited-time offers, next-day booking).
- Device & Budget Adjustments: Shifted spend toward mobile searches and peak hours where high-intent traffic converted best.
- Conversion Tracking Refinement: Ensured form completions and phone calls were tracked cleanly for accurate ROI measurement.
Key Takeaways
- Fast, Scalable Wins: In just 60 days, the campaign generated 37x more conversions without inflating the budget.
- ROAS Surge: Strategic service targeting and spend efficiency unlocked a 452% return.
- CPA Collapse: Cutting cost per conversion by 88% made each lead dramatically more profitable.
- Rebuilds Work: With expert optimization, even a failing PPC account can deliver elite-level results.
How we did it:
Tracking & Communication Enhancements
- Launched new call tracking with recordings and real-time reporting (daily, weekly, monthly)
- Established a direct feedback loop between client team and marketing manager
- Integrated updated Google Analytics tracking for full-funnel visibility
Ad Strategy & Conversion Optimization
- Ran A/B split tests across multiple ad variants
- Developed more consumer-focused, benefit-driven copy
- Conducted deep keyword research and ongoing query optimization
- Created a scalable negative keyword list, updated daily
Efficiency & Protection Tools
- Implemented strict targeting via Google Search & Search Partners only (high intent)
- Built a custom click-fraud blocking system to filter invalid activity
This high-end car wash and detailing provider saw firsthand how rapid PPC rebuilds can flip underperforming campaigns into profit engines. By reworking the core structure — from targeting and bidding to creative and measurement — this account hit its stride in just two months. When experience meets execution, growth follows fast.
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Frequently Asked Questions – Auto Repair PPC Strategy
What kind of results did this Google Ads campaign deliver?
The campaign drove 327 total conversions and over 3.9K clicks, significantly boosting appointment bookings and lead volume for the auto repair brand.
2: How did the campaign improve cost efficiency?
By refining targeting and optimizing ad spend, the campaign dropped cost per conversion by $13.17 while improving conversion rate to 8.26%.
Was the focus more on volume or quality of leads?
Both. The campaign increased traffic by 2.2K+ clicks and improved lead quality, resulting in a stronger ROI and more booked appointments.
4: Can this type of PPC strategy work for other auto service providers?
Yes. This results-driven approach is designed to scale and can be customized for other local automotive businesses seeking lead growth and better efficiency.
