Retargeting Ads in Boston: How They Work and When to Use Them
Bring Back Warm Traffic. Close More Local Leads.
Most website visitors don’t convert on the first visit — especially in competitive cities like Boston. That’s where retargeting ads come in.
By tracking who visits your website, landing page, or form — and then serving them visual or text-based ads across the web — you can stay top-of-mind and nudge them back to convert.
For Boston-area businesses, this is one of the most cost-effective ways to increase your ROI and make the most of your ad spend.
What Are Retargeting Ads?
Retargeting ads (also called remarketing) display to users after they visit your site or engage with your content.
These ads can appear:
- On websites in the Google Display Network
- On YouTube before or during videos
- On Instagram or Facebook feeds
- Even inside apps or Gmail
They serve as a reminder and reinforcement, guiding users back when they’re ready to take action.
Who Should Use Retargeting in Boston?
Retargeting is perfect for:
- Service businesses with long sales cycles (legal, HVAC, med spa)
- Ecommerce stores with abandoned carts
- B2B companies targeting Boston startups or institutions
- Local pros who get lots of site traffic but low conversions
When to Launch a Retargeting Campaign
You should implement retargeting when:
- You already have traffic from SEO, PPC, or social
- You want to stay visible between visits
- You’re investing in Google Ads or Display and want to increase touchpoints
- You’ve had recent site activity but low lead form fills or calls
Retargeting helps bring people back after they leave without converting.
How RealTop Builds Smart Retargeting Campaigns
We help Boston businesses:
- Install pixel tracking for Google, Meta, and YouTube
- Segment audiences by behavior (page views, video watches, scroll depth)
- Create ad variations based on timing or offer type
- Set frequency capping so users don’t get fatigued
- Analyze attribution and optimize for assisted conversions
Our campaigns blend creative with strategy, so you stay top-of-mind without overwhelming your audience.
Success Stories
New Website, New Patient Experience: Designed to Inspire Trust & Growth A Clean, Modern Dental Website Built to Welcome Patients from …
How We Scaled Dental Leads by 80% Without Increasing Ad Spend In just 30 days, this dental clinic saw a dramatic …
PPC Case Study: HVAC Campaign Generates 3,632 Leads at $16 CPA This multi-week campaign was launched for an HVAC company looking …
Google Ads Case Study: Dental PPC Triples Leads with 14%+ Conversion Rate This 60-day PPC campaign focused on scaling new patient …
Google Ads Case Study: Dental PPC Triples Leads & Cuts CPA by 56% This 30-day campaign focused on maximizing new patient …
PPC Case Study: HVAC Campaign Generates 2,470 Leads at $16 CPA This 30-day campaign was built from the ground up for …
New Website Launch for a Residential Design-Build Firm How a custom website showcased craftsmanship, simplified the user journey, and helped drive …
Website Design Case Study: South Main Pizza How a modern food & beverage website boosted online orders, brand appeal, and mobile …
PPC Case Study: Car Detailing Rebuild Achieves 452% ROAS & 88% Lower CPA This 60-day turnaround focused on revitalizing a struggling …
PPC/Google Ads Case Study: Optimizing for Chiropractic Growth This local PPC campaign focused on reaching chiropractic patients in need of pain …
GOOGLE ADS CASE STUDY: Dental Practice Full-Funnel Rebuild After taking over a stagnant Google Ads account, our team executed a full …
Google Ads Case Study: Dental PPC Doubles Conversion Rate & Increases ROAS This campaign focused on driving more leads while increasing …
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Website Design Case Study: Concrete Project Management Company How a responsive B2B website improved trust, usability, and lead generation for construction …
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Granite South: Social Media Marketing Case Study Building Awareness & Engagement for a Countertop & Remodeling Brand For our client, Granite …
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Google Ads: Growth for a Local Medical Clinic In the competitive world of primary care and family medicine, standing out locally …
Google Ads Case Study: Boosting Conversions for a Dental Clinic Over a 90-day period, we optimized this dental practice’s Google Ads …
PPC: Boosting Leads for a Family Dental Practice Over a 90-day period, we executed a series of strategic PPC improvements focused …
PPC: Lead Growth for a Home Renovation Company Over a 90-day period, we implemented a targeted PPC strategy designed to boost …
PPC for Bath & Kitchen Remodeling – 90-Day Growth Case Over the past 90 days, we focused on attracting high-value renovation …
Proven PPC Strategy for Paving and Stonework Company In just 60 days, we implemented focused PPC optimizations to increase visibility and …
Google Ads: Auto Repair PPC Performance Over this recent campaign cycle, we deployed targeted PPC optimizations to increase appointment bookings and …
Social Media: College Admissions Coaching Co. Building Awareness & Engagement for a College Admissions Consultant For our client, Cogita Education, we …
Social Media: Home Water Service Clear Water, a home water filtration provider, partnered with our team to elevate its social presence …
Social Media: Hardscape & Driveway Solutions For Driveway Specialists, a professional paving company, we crafted a compelling social media strategy that …
Website Design: Property Damage Restoration Firm In the fast-paced world of disaster recovery and property restoration, a clear, trustworthy, and professional …
Website Design: Pet Boarding & Grooming Business In a service-based industry built on trust and care, a pet resort’s digital presence …
Google Ads: Commercial Partition Company In a niche B2B category like commercial room dividers, standing out requires more than just broad …
Google Ads: Water Filtration Services This campaign was focused on promoting residential water filtration and treatment solutions. With a goal to …
Google Ads: Medical Services Group In the competitive world of primary care and family medicine, standing out locally and attracting qualified …
Website Design: Masonry, Pools & Patios Services Flynn Masonry, a family-owned company in Massachusetts, needed a digital facelift to match the …
Website Design: Health and Counseling Practice Cherry Mountain Counseling needed a modern, calming, and professional website to reflect their compassionate approach …
Website Design: Golf Course Golf Legacies needed a sleek, conversion-focused website that could clearly communicate their innovative golf marketing platform to …
Website Design: Property Renovation Services Fenway’s Painting & Contracting needed a visually striking website that reflects their high-end craftsmanship and attention …
Website Design: Painting & General Contracting Dan’s Painting & General Contracting needed a website that reflected their craftsmanship, professionalism, and strong …
Google Ads: Events & Expositions A leading event organizer aimed to boost attendance and engagement through an optimized Google Ads campaign. …
Case Study: Google Ads for Healthcare Provider In today’s competitive healthcare market, providers must connect with patients online at the right …
Google Business Profile: Tennis Training & EDU SF Tennis Kids Club aimed to enhance local visibility, attract more parents searching for …
Google Business Profile: Wellness Spa Genesis Wellness Spa is a premier destination for advanced skincare treatments, IV therapy, and aesthetic services. …
Google Business Profile: Home Restoration Services A restoration company struggled to gain visibility in local search results for fire and water …
Google Business Profile: Landscaping Services Cole Landscaping specializes in landscaping, lawn care, and outdoor maintenance for both residential and commercial clients. …
Google Business Profile: Biometric & Apostille A professional fingerprinting service offering background checks, licenses, and more. The company needed to improve …
Google Business Profile: Dental Care Clinic Robert R. Perry Jr. DMD PC is a trusted dental practice offering comprehensive oral health …
Google Business Profile: Waste Management Quality Portable Rental Service Inc. specializes in portable sanitation solutions, including portable restrooms, handwashing stations, and …
Google Business Profile: Home Renovation Services American Home Improvement Inc. specializes in high-quality home remodeling and renovation services, helping homeowners enhance …
Google Business Profile: Auto Services & Repairs Apex Automotive Group is a trusted provider of automotive services and repairs, specializing in …
FAQs: Retargeting Ads in Boston
Do I need a large audience to run retargeting ads?
Not necessarily. Platforms like Meta and Google allow retargeting with audiences as small as 100–300 users, depending on the channel.
How long can I retarget someone after they visit my site?
Anywhere from 7 to 90 days (or longer) — we set custom windows based on your goals and sales cycle.
Are retargeting ads more expensive?
They typically cost less per impression than search ads and have higher return rates because the audience is already familiar with your brand.
What platforms support retargeting?
Google Display Network, YouTube, Facebook/Instagram, LinkedIn, TikTok, and programmatic platforms all support it.
Can I run both retargeting and new customer campaigns?
Absolutely. We often layer both: search/display for new traffic, and retargeting for people who don’t convert right away.
