Google Ads: Events & Expositions
A leading event organizer aimed to boost attendance and engagement through an optimized Google Ads campaign. With a limited time frame and budget, the focus was on maximizing click-through rates (CTR) and conversions while maintaining a cost-effective strategy.
Goals
- Increase conversions for event registrations.
- Optimize ad spend to maintain a low cost per conversion.
- Maximize CTR to ensure high engagement and ad relevance.
Results (within 30 Days):
- Total Conversions: 25 event registrations.
- Cost Per Conversion: $27.49, optimizing budget efficiency.
- Click-Through Rate (CTR): 19.80%, indicating strong audience interest.
- Total Ad Spend: $687.
Strategy Implemented
- Targeted Audience Segmentation – Focused on interest-based and geo-targeted campaigns to reach relevant attendees.
- High-Impact Ad Copy & Creative – Designed compelling ad creatives with strong calls to action.
- Bid Optimization – Adjusted bids for the most engaged audience segments.
- Landing Page Improvements – Ensured landing pages were optimized for a seamless registration experience.
Conversions
0
CTR
0
%
Cost/ Conv.
$
0
By leveraging precise audience targeting and high-performing ad creatives, we achieved an impressive 19.80% CTR, demonstrating strong engagement. With further optimization, the campaign can scale to drive even higher conversions and maximize event attendance.
How we did it:
- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an Invalid Click-Blocking System
- New Google Analytics Reporting
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly Reports for client sales optimization
- Feedback Loop Communication System between the client’s team and our marketing manager
- Strict Adherence to Google Search and Search Partner Channels (High Intent Traffic)
