Google Ads: Commercial Partition Company
In a niche B2B category like commercial room dividers, standing out requires more than just broad targeting. This campaign focused on aligning ad strategy with buyer intent — using refined keywords, custom messaging, and conversion-focused landing pages. The result? Higher-quality traffic, improved cost-efficiency, and a 71% increase in monthly conversions.
Goals
- Generate High-Intent Leads: Capture conversions from users actively searching for commercial room divider solutions.
- Drive Qualified Traffic: Bring targeted, industry-specific users to the site with purchase intent.
- Improve Efficiency: Reduce wasted ad spend and optimize return on investment.
- Establish Brand Visibility: Position the product for businesses seeking flexible, movable partition solutions
Month-Over-Month Results:
- Clicks: 501 total clicks — an increase of +96 clicks month over month.
- Conversions: 20 conversions — up +8.28, a 71% increase over the previous month.
- Cost per Conversion: $234 — down from $399, a 41.6% improvement in cost-efficiency.
- Total Spend: $4.68K — a slight increase of $1.88K, reflecting a stronger investment in high-performing ad sets.
Strategy Implemented
- Targeted Keyword Focus: Focused on high-converting industry terms such as “commercial rolling dividers” and “movable privacy partitions.”
- Optimized Ad Copy: Highlighted unique features like portability, no installation, and custom sizing to increase CTR.
- Conversion-Driven Landing Pages: Tailored pages aligned with ad intent to improve conversion actions.
- Refined Audience Targeting: Segmented by commercial buyer behavior and device preferences.
- Performance Monitoring & Adjustments: Bid strategies and creatives were tested and adjusted weekly based on top performer signals.
Key Takeaways:
- Improved Lead Flow: More than 70% increase in conversions suggests strong alignment with target buyer intent.
- Efficient Scaling: Despite an increased budget, cost per conversion dropped significantly, showcasing budget optimization.
- Optimized Ad Targeting: Keyword and creative refinement contributed to better traffic and lead quality.
- Product Fit Resonance: Messaging around ease-of-use and setup-free installation hit home with the commercial audience.
This campaign proves that with the right strategy and message alignment, even niche B2B products can scale efficiently and convert with impact.
How we did it:
- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an Invalid Click-Blocking System
- New Google Analytics Reporting
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly Reports for client sales optimization
- Feedback Loop Communication System between the client’s team and our marketing manager
- Strict Adherence to Google Search and Search Partner Channels (High Intent Traffic)
