Google Ads: Healthcare Provider
Our client aimed to enhance their digital advertising strategy and increase conversions while maintaining a competitive cost per acquisition.
Goals
- Improve conversion rate to maximize return on ad spend.
- Increase the number of conversions within a set budget.
- Optimize cost per conversion to ensure efficient ad spend.
Results (Last 30 Days):
- Conversion Rate: Improved to 2.72%.
- Total Conversions: 136 successful conversions.
- Cost Per Conversion: Optimized to $73.43.
- Total Ad Spend: $9.99K.
Strategy Implemented
- Targeted Keyword Optimization – Refined keyword strategy to focus on high-intent searches.
- Ad Copy & Creative Enhancements – Tested multiple ad variations to improve engagement.
- Landing Page Improvements – Optimized the landing page for better user experience and conversion performance.
- Bidding & Budget Allocation – Adjusted bidding strategies to maximize conversions while maintaining efficiency.
- Audience Targeting – Utilized demographic and interest-based segmentation to reach the most relevant users.
Conversions
0
Conv. Rate
0
%
Cost/ Conv.
$
0
Through strategic ad optimization and data-driven decision-making, we successfully increased conversions while maintaining an efficient cost per conversion. Future initiatives will focus on further refining audience targeting and continuous ad copy testing to drive even greater performance.
How we did it:
- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an Invalid Click-Blocking System
- New Google Analytics Reporting
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly Reports for client sales optimization
- Feedback Loop Communication System between the client’s team and our marketing manager
- Strict Adherence to Google Search and Search Partner Channels (High Intent Traffic)
