November 11, 2024
Google Ads OptimizationScore Now Reveals Competitor Impacts What This Means for Your Business Google Ads continues to innovate, and the recent update to its Optimization Score now includes valuable insights into the competitive landscape. This…
November 8, 2024
Digital Marketing for Accounting Practice Campaign Type: PPC Goals: To create a predictable lead/client acquisition machine. Results: Created a custom Google Search & Performance Max campaign, resulting in more than 300 leads at a cost…
November 6, 2024
Campaign Type: PPC Goals: Optimize current campaign that was managed under a different agency in order to actually see results and monetize on the marketing investment while creating a predictable lead generating machine. Results: Optimized…
October 29, 2024
Campaign Type: PPC Goals: To scale his company and set up an automated marketing machine. He had used a previous agency but was not happy with their lack of transparency, communication, reporting and comprehension of…
October 22, 2024
New Auction Dynamics for PMax and Standard Shopping Campaigns As the holiday season approaches, advertisers are preparing for what is expected to be a busy period. In the midst of this preparation, Google is introducing…
October 15, 2024
Google Officially Launches Ads in AI Overviews: What This Means for Advertisers On October 3, 2024, Google officially launched a new ad placement feature in its AI Overviews, providing a significant opportunity for advertisers to…
October 2, 2024
A Game-Changer for Advertisers: Introducing Keyword Exclusions on PMax Google Ads has made a significant update to its platform, bringing campaign-level negative keyword exclusions to Performance Max (PMax) campaigns. This long-awaited feature is set to…
September 24, 2024
Google Ads is making a significant change to its bidding strategies. The platform has announced it will phase out Enhanced Cost-Per-Click (eCPC) for Search and Display Ads, with new campaigns losing the option to use…
August 27, 2024
Perplexity AI is an AI-powered search engine that’s been gaining attention and is about to make another big move. The company, known for challenging Google’s dominance, has announced that it will start showing ads on…
100K+
Sales
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