META Ads Case Study: Artificial Lawn Company
Artificial lawn services are in high demand among both residential and commercial property owners, but standing out in a competitive market requires precision targeting and high-performing creative. This case study showcases how REALTOP partnered with an artificial lawn company to launch a focused META Ads campaign that combined audience segmentation, compelling ad visuals, and budget-optimized strategies. The result was a significant boost in leads and brand visibility, helping the company expand its market presence while maintaining an efficient cost per lead.
Goals
Increase Brand Visibility: Build awareness for artificial lawn solutions among homeowners and commercial property managers.
Generate High-Quality Leads: Capture form fills and inquiries from property owners most likely to convert into paying clients.
Optimize Cost Per Lead (CPL): Improve ad efficiency and reduce wasted spend by narrowing targeting and refining creatives.
Expand Market Reach: Use META’s audience targeting to reach new customer segments across local and regional markets.
Results
Leads Generated: 249 total leads captured, fueling the client’s sales pipeline.
Average Cost Per Lead (CPL): $162.03, reflecting strong efficiency in a competitive vertical.
Audience Reach: 629,257 potential customers reached across campaigns.
Impressions: 1,374,450 total impressions, boosting awareness and strengthening brand recognition.
Ad Creative Performance: Customized visuals and targeted messaging drove above-average engagement and consistent lead flow.
The META Ads campaign effectively increased the company’s visibility and generated a substantial number of high-quality leads. The combination of tailored visuals and strategic ad placements proved successful, and future campaigns will build on these insights to continue expanding the company’s reach in the lawn care and landscaping market.
Meta Ads Success Stories
Frequently Asked Questions About META Ads for Lead Generation
How can META Ads help service companies generate leads?
META Ads allow precise audience targeting based on interests, behaviors, and demographics. For service businesses, this means reaching homeowners or commercial clients most likely to need their solutions and converting them through lead forms or landing pages.
What is a good cost per lead on META Ads?
CPL depends on the industry and competition. For local service businesses, CPL typically ranges between $50 and $200. Campaign efficiency improves through optimized targeting, high-quality creatives, and continuous testing.
Are META Ads effective for local businesses?
Yes. META Ads can be geo-targeted by city, zip code, or region, ensuring local businesses reach customers in their service areas while avoiding wasted spend on irrelevant audiences.
What types of creatives perform best on META Ads?
Eye-catching visuals, before-and-after images, testimonial videos, and short-form reels often perform well. Service companies that showcase real results and strong calls-to-action usually see higher engagement and lead volume.
How do you track the success of META Ads campaigns?
A: Success is measured using cost per lead, total leads generated, click-through rate, and audience reach. Integrating META Ads with CRM systems also helps track lead quality and long-term ROI.
I had a phenomenal experience with Realtop. Their professionalism is truly unmatched, and their exceptional customer service left a lasting impression. From the very beginning, they were prompt, efficient, and incredibly knowledgeable about the real estate market. They took the time to understand my specific needs and went above and beyond to find the perfect property for me. – Furhan Qureshi
