META Ads Case Study: Artificial Lawn Company
To establish a stronger market presence and attract potential clients, the lawn service company launched a targeted META Ads campaign focused on promoting high-quality, low-maintenance artificial lawn solutions for residential and commercial properties.”
Goals
- Increase brand visibility for an artificial lawn company.
- Generate high-quality leads from residential and commercial property owners.
- Optimize ad performance to achieve an efficient cost-per-lead.
- Expand reach through targeted and engaging META Ads visuals.
Results
- Generated a total of 249 leads through the lead generation campaigns.
- Achieved an average cost-per-lead of $162.03, reflecting strong performance across both campaigns.
- Reached a combined total of 629,257 potential customers, significantly boosting the company’s local presence.
- Delivered a total of 1,374,450 impressions, driving greater brand awareness within the target market.
- Ad creatives with customized visuals and messaging consistently received above-average interaction rates.
The META Ads campaign effectively increased the company’s visibility and generated a substantial number of high-quality leads. The combination of tailored visuals and strategic ad placements proved successful, and future campaigns will build on these insights to continue expanding the company’s reach in the lawn care and landscaping market
Testimonial
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