Granite South: Social Media Marketing Case Study
Building Awareness & Engagement for a Countertop & Remodeling Brand
For our client, Granite South, we developed a Facebook content strategy designed to highlight craftsmanship, materials, and the unique details that set their countertops apart. The goal was to grow visibility, educate homeowners on premium surface options, and position the brand as a trusted authority in kitchen and bath remodeling.
Goals
- Create a consistent brand voice that feels modern, professional, and customer-focused.
- Develop educational posts breaking down countertop materials, finishes, and installation.
- Showcase real project work through high-quality visuals that highlight precision and design.
- Build homeowner engagement by making technical details easy to understand.
Results
- Boosted brand visibility on Facebook with consistent, design-driven graphics and messaging.
- Launched themed content around countertop education (materials, finishes, edges, installation) that reinforced expertise.
- Positioned Granite South as a premium provider by highlighting details that define craftsmanship.
- Increased engagement through customer-centered posts featuring completed kitchens and remodels.
This campaign gave Granite South a polished, professional presence on Facebook—one that not only showcased completed work but also educated homeowners on the value of premium countertops. By combining educational content with strong visuals, the strategy strengthened brand credibility and built trust with homeowners planning their next remodel.
Social Media Success Stories
Social Media Marketing FAQ
Social Media Marketing Case Study
What is a social media marketing case study? A social media marketing case study shows how an agency helped a brand grow online through strategy, content, and measurable results. It highlights the goals, approach, and outcomes to demonstrate what’s possible for future clients.
How can social media marketing help my business?
Social media marketing builds brand awareness, drives engagement, and generates leads by connecting your business with your ideal audience through targeted content and campaigns.
What platforms should my business be on?
It depends on your audience and goals. Most businesses benefit from Facebook and Instagram, while LinkedIn is effective for B2B. An agency helps identify the best platforms for your industry.
How long does it take to see results from social media campaigns?
Results vary, but most businesses begin seeing increased engagement and visibility within 3–6 months of consistent, strategic posting and paid promotion.
Why should I hire an agency instead of managing social media in-house?
An agency brings expertise, creative strategy, analytics, and time-saving execution. This ensures your campaigns are professional, consistent, and optimized for growth.
