Google Ads: Growth for a Local Medical Clinic
In the competitive world of primary care and family medicine, standing out locally and attracting qualified patients online is crucial. This healthcare provider partnered with us to revamp their Google Ads strategy — aiming to lower costs, boost visibility, and improve patient acquisition month over month.
Goals
- Boost conversion volume by refining audience segments and intent-based keyword targeting.
- Lower cost per conversion by eliminating underperforming ad spend.
- Increase visibility through strategic budget scaling and impression share.
Month-Over-Month Results:
- Conversions Surged 📈 – Gained +1.45K more conversions, a major lift in performance and patient inquiries.
- Cost Per Conversion Dropped ⬇️ – Down by $20.06, achieving a new low of $13.42, dramatically improving ROI.
- Conversion Rate Improved ✅ – Rose by +4.21%, reaching a strong 9.86%, reflecting higher ad relevance and engagement.
- Impression Growth 🔍 – Grew by +118K, reaching 288K total impressions, increasing brand reach across the region.
How we did it:
- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an Invalid Click-Blocking System
- New Google Analytics Reporting
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly Reports for client sales optimization
- Feedback Loop Communication System between the client’s team and our marketing manager
- Strict Adherence to Google Search and Search Partner Channels (High Intent Traffic)
This PPC campaign overhaul delivered exceptional lead volume at one of the lowest acquisition costs to date. With stronger targeting, smarter budget use, and improved ad delivery, the practice is now positioned for scalable, sustainable growth in a highly competitive local market.
Medical Success Stories: SEO, PPC & More
I do want to share that Jake Schneider is a pleasure to work with. He is very responsive and on time with everything. He is always open and willing to help us with anything. His and RealTop Services are TOP! Thank you, looking forward to continue our partnership. – Estefanía Vega
Local Medical Clinic Google Ads FAQs
What kind of growth did the local medical clinic achieve with Google Ads?
The clinic gained over 1.45K additional conversions, dropped cost per conversion by $20.06, and improved visibility by reaching 288K total impressions.
How much did the cost per conversion improve?
Cost per conversion dropped to $13.42, improving ROI and lowering patient acquisition costs dramatically.
What was the impact on conversion rate and engagement?
:The conversion rate increased by 4.21%, reaching a strong 9.86%, signaling higher engagement and better targeting.
Can other clinics replicate this success with Google Ads?
Yes — with audience segmentation, budget optimization, and intent-based targeting, similar strategies can help any healthcare practice grow.
