SEO Case Study: MedSpa In Beverly Hills
Goals:
The SEO overhaul plan was designed to significantly improve the company’s online visibility and search performance, focusing on the following key objectives:
- Optimize technical SEO to align with best industry standards, targeting a 90%+ site health score in SEMRush.
- Develop a data-driven keyword strategy to enhance on-site SEO and improve rankings for high-value, targeted keywords.
- Create high-quality content that not only organically integrates specific keywords but is also suitable for guest posting on reputable external sites to strengthen backlink authority.
- Boost external and local SEO efforts through strategic content distribution and optimization, ensuring greater regional visibility and engagement.
This comprehensive SEO approach was designed to elevate search rankings, increase organic traffic, and establish the company as a leader in its industry.
Results:
Technical SEO
Through a detailed audit and strategic optimizations, the company achieved an impressive 96% site health score in SEMRush, surpassing the initial goal. Key improvements included:
- Fixing broken links to enhance site navigation and user experience.
- Optimizing site speed through better caching and image compression, improving load times.
- Ensuring full mobile responsiveness for a seamless experience across all devices.
- Implementing structured data to enhance search visibility and improve rich snippet appearance in search results.
These optimizations strengthened the website’s technical foundation, ensuring better performance, higher search rankings, and improved user engagement.
Key achievements include:
- Overall site score increased by 3.23% (from 93 → 96), reflecting improved website optimization.
- Total issues reduced by 9.34% (from 717 → 650), streamlining website performance.
- Total errors eliminated (100% reduction) (from 5 → 0), ensuring a fully error-free site.
- Total warnings decreased by 42.47% (from 146 → 84), significantly improving compliance with SEO best practices.
These technical optimizations have strengthened the website’s foundation, enhancing SEO efficiency, user experience, and overall search performance.
On-Site SEO Audit
- Visibility increased by 32.82%, reaching 75.49%, a strong improvement in search presence.
- Average visibility jumped from 40% to 75% in just 3 months, showcasing rapid SEO success.
- Three high-difficulty keywords secured Top 3 and Top 10 rankings on Google, increasing competitive positioning.
- Stable rankings in Top 3, Top 10, and Top 20 categories, with no lost keywords.
- Organic traffic remains strong at 4.9K, maintaining a solid user base.
- Strong ranking for top search terms like “how much is Morpheus 8,” “Morpheus 8 cost,” and “Morpheus 8 price” all ranking at #1 with 25% visibility.
These results demonstrate effective keyword strategy, content optimization, and improved search visibility, positioning the company for continued SEO growth and online authority.
Results Externa SEO
The company implemented a targeted external SEO strategy by focusing on high-quality content production for guest posting on authoritative industry sites. This approach led to significant improvements in backlink quality, online reputation, and search visibility.
- Creating valuable, industry-specific guest posts to establish thought leadership.
- Securing high-quality backlinks from reputable external websites to strengthen domain authority.
- Enhancing online credibility by positioning the company as a trusted resource in its industry.
As a result, the company achieved a 60% increase in domain authority, leading to better search rankings and higher referral traffic, further solidifying its digital presence.
Results Local SEO
To strengthen local search visibility, the company implemented a targeted Local SEO strategy, ensuring consistent online presence and improved discoverability.
- Optimizing the Google My Business (GMB) listing to enhance local search rankings and visibility.
- Ensuring NAP (Name, Address, Phone Number) consistency across all online directories for credibility and trust.
- Optimizing local landing pages with relevant local keywords to attract location-specific search traffic.
- Actively soliciting positive customer reviews to boost engagement and improve rankings in local search results.
As a result, the company saw a 40% increase in visibility for local search queries, leading to higher foot traffic to physical locations and a notable increase in local sales.
