
SEO Case Study: Medical Rehab Center
The client operates a specialized medical clinic and rehabilitation center in a medium-sized town in Pennsylvania. To enhance their online visibility and patient outreach, we implemented a comprehensive SEO strategy tailored to their services.
To achieve measurable growth, we focused on the following key goals:
- Increase organic search visibility to ensure the clinic ranks for relevant medical and rehabilitation services.
- Improve keyword rankings by optimizing on-page content, meta tags, and technical SEO elements.
- Drive higher search impressions through targeted content creation and strategic link-building.
- Enhance patient engagement and accessibility by refining website structure and user experience for better conversion rates.
Following these efforts, the clinic experienced significant improvements in organic traffic, search impressions, and keyword rankings, leading to increased online engagement and better accessibility for potential patients seeking specialized medical care.
Results:
Over the course of one year, the client saw substantial improvements in keyword rankings, search visibility, and overall, SEO performance, demonstrating the success of the optimization strategy.
- #1 Keyword Rankings – Increased from 2 to 58, securing top positions in search results.
- Top 5 Keyword Rankings – Grew from 2 to 90, significantly improving competitive placement.
- First Page Keyword Rankings – Expanded from 2 to 105, boosting online visibility.
- Rankings in the First Two Pages – Jumped from 2 to 106, increasing search reach.
- Ranking Improvements – 30 keywords showed significant ranking gains.
- Rankings Maintained – 68 keywords retained their positions, ensuring stability.
- Total Rankings Gained – Achieved an impressive +233 ranking improvements overall.
These outcomes demonstrate the effectiveness of a strategically implemented SEO campaign, resulting in improved search rankings, greater organic traffic, and a stronger online presence for the client.
HOW WE DID IT
Off-Site SEO Audit
- Google My Business Live Listing Audit (Ensured accurate and optimized business listings).
- Inbound Link Monitoring (Tracked link growth and identified lost or broken links).
- Geographic Targeting Assessment (Reviewed local, state, national, and international visibility).
- Google My Business Review Monitoring (Checked for new customer reviews and engagement).
- Google Analytics Performance Review (Analyzed key metrics for insights and improvements).
- Search Engine Crawling Check (Ensured the site wasn’t delisted or facing indexing issues).
- Expanded Search Engine Submissions (Submitted the site to directories beyond Google and Bing).
On-Site SEO Audit
- Content Optimization Effectiveness Analysis (Evaluated content updates and their impact).
- Search Engine Visibility Review (Monitored search ranking improvements month-over-month).
- Keyword Volume Growth Assessment (Tracked changes in ranked keyword volume).
- Google Algorithm Update Impact Review (Evaluated how algorithm changes affect the site).
- Keyword Targeting Optimization (Ensured alignment with relevant products and services).
- Geo-Targeted Keyword Expansion (Identified ranking opportunities in new cities and states).
- Devalued Content Identification (Detected content that Google ignores or ranks poorly).
- Emerging Rankings Optimization (Enhanced growth potential for low-hanging keyword opportunities)
Technical SEO Audit
- Inline Source Code NOINDEX Check (Prevented certain pages from being crawled or indexed by search engines)
- Site Load Performance Evaluation (Assessed site speed, SSL security, mobile responsiveness, and redirects)
- Compromised Site Audit (Checked for potential hacks, viruses, or broken pages).
- SEO Work Integrity Assessment (Verified if any SEO optimizations were removed or altered).
This structured approach ensured optimal site performance, security, and search visibility.
