SEO Case Study: Active Recovery Clinic
Goals:
The Boston-based active recovery company developed a detailed SEO strategy with clear objectives to enhance online visibility and attract more clients:
- Optimize technical SEO to achieve a 90%+ site health score in SEMRush, aligning with top industry standards.
- Develop a refined keyword strategy to improve on-site SEO and enhance rankings for high-value search terms.
- Create and distribute high-quality content that naturally incorporates targeted keywords, increasing organic search visibility.
- Produce authoritative guest post content for well-regarded websites, strengthening external SEO and backlink authority.
These efforts were designed to boost search visibility, improve website performance, and drive client engagement in a competitive market.
Results:
Technical SEO
The first step in the SEO strategy was a comprehensive website audit to identify and resolve technical issues. Key improvements included:
- Enhancing website loading speed to improve user experience and search rankings.
- Ensuring mobile compatibility for seamless access across all devices.
- Implementing HTTPS security to protect user data and align with SEO best practices.
These optimizations boosted the site health score to 93% in SEMRush, providing a strong foundation for further SEO activities.
On-Site SEO Audit
Comprehensive keyword research was conducted to identify high-value and relevant keywords within the active recovery domain. These keywords were strategically integrated into key areas of the website:
- Blog posts to drive organic traffic and establish industry authority.
- Service descriptions to improve rankings for essential search terms.
- FAQs to capture long-tail queries and enhance user engagement.
This targeted approach led to a 30% increase in organic search traffic, significantly enhancing the company’s online visibility and reaching potential clients.
Results Externa SEO
To strengthen the company’s online authority and enhance its backlink profile, a targeted content creation and distribution strategy was implemented. Key initiatives included:
- Crafting high-quality, informative articles focused on health, wellness, and active recovery.
- Publishing guest posts on reputable health, wellness, and Boston lifestyle websites to expand reach.
- Securing valuable backlinks to improve search engine credibility and rankings.
- Positioning the company as an industry leader in the active recovery space through authoritative content.
As a result, the number of referring domains increased by 50%, significantly boosting the site’s domain authority and external SEO strength.
Results Local SEO
Recognizing the importance of local clientele, the company prioritized local SEO to enhance visibility in the Boston area. Key initiatives included:
- Optimizing the Google My Business (GMB) listing to improve local search presence.
- Ensuring NAP (Name, Address, Phone Number) consistency across online directories for credibility and accuracy.
- Creating localized content tailored to the Boston community to attract nearby clients.
These efforts resulted in a 40% improvement in local search rankings, leading to increased foot traffic and service inquiries from the local community.
