Social Media: Outdoor Living & Landscaping
We helped a professional landscaping and construction business establish their brand on Facebook from the ground up. Starting with zero followers and no content, our team designed, built, and launched their complete social media presence—bringing their visual identity to life and positioning them as a premium outdoor living expert in their market.
Goals
- Launch a Facebook business page
- Establish brand consistency across all visuals
- Educate and attract local homeowners through posts
- Highlight services with clear, engaging calls-to-action
Social Media Strategy
To achieve brand-building and lead generation goals, the campaign focused on:
- Audience-Aligned Content: Highlighted outdoor living trends like patios, fire pits, and drainage fixes tailored to homeowner needs.
- Eye-Catching Visuals: Used high-quality graphics and layouts that matched D&M’s premium service vibe.
- Test-Based Strategy: Identified top-performing post types and refined content based on engagement.
- Optimized Messaging: Addressed seasonal pain points and outdoor goals with benefit-driven copy.
- Consistent Brand Identity: Maintained a unified look and tone to strengthen visual recognition.
Results
- Established a professional, branded presence from scratch, elevating the company’s image on social media.
- Generated audience engagement through relevant seasonal content, trending outdoor lifestyle visuals, and clean calls-to-action.
- Helped D&M begin nurturing an online local reputation, while showcasing the quality and range of their work.
- Provided a scalable creative foundation for future paid ad campaigns and deeper outreach strategies.
By creating a branded presence from the ground up, this campaign helped D&M Landscaping & Construction stand out in a competitive, seasonal industry. With visually compelling posts and messaging aligned to real homeowner needs, we positioned D&M as a go-to for outdoor transformations — from drainage fixes to dream backyard builds. Future efforts will scale reach, increase visibility, and expand into targeted advertising.
Social Media Success Stories
