PPC for Bath & Kitchen Remodeling – 90-Day Growth Case
Over the past 90 days, we focused on attracting high-value renovation inquiries through paid search. While the cost per conversion was elevated due to the premium nature of the service, our campaign effectively delivered qualified leads and strong ad engagement for a high-ticket remodeling brand.
Goals
- Attract high-intent homeowners searching for bathroom remodeling solutions.
- Support lead generation for premium, high-ticket services.
- Maximize ad efficiency while maintaining steady traffic and brand visibility.
Performance Highlights (90 Days)
- Conversions Increased 🛁 – Up +25, reaching 44 total leads, showing improved campaign efficiency.
- Cost Per Conversion Dropped 💸 – Decreased by $451, bringing it down to $320, significantly improving ROI.
- Click Volume Rose 📈 – Up +678, reaching 1.19K total clicks, expanding site traffic.
- Ad Spend Decreased 🔻 – Reduced by $577, totaling $14.1K, while achieving stronger lead performance.
This campaign delivered more leads at a lower cost, demonstrating strong performance in a high-ticket vertical. With leaner spend and improved targeting, the brand is now better positioned for long-term, profitable growth.
How we did it:
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly Reports for client sales optimization
- Feedback Loop Communication System between the client’s team and our marketing manager
- Strict Adherence to Google Search and Search Partner Channels (High Intent Traffic)
- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an Invalid Click-Blocking System
- New Google Analytics Reporting
Smarter Digital Campaigns. Measurable Client Results.
Remodeling in Action: SEO, PPC & More
Frequently Asked Questions About Our Remodeling PPC Strategy
What kind of homeowners did this PPC campaign target?
The campaign targeted high-intent homeowners actively searching for bathroom remodeling services, increasing the likelihood of lead conversion.
How did cost per conversion improve despite the high-ticket nature?
By optimizing ad spend and targeting, we lowered the cost per conversion by $451 while still attracting qualified leads for premium services.
What was the total number of conversions from the campaign?
The campaign achieved 44 total conversions over 90 days, reflecting strong engagement from the right audience.
Did the ad spend increase or decrease during this time?
: The ad spend was reduced by $577, improving cost-efficiency without sacrificing traffic or lead quality.
I’ve had a great experience working with Jake and his team at realtop. What I appreciate most about working with them is their willingness to pivot when campaigns are not working or not providing the results we were hoping for. As a business owner, I’m aware digital advertising is constantly evolving, so it is great to have a partner on our team who is keeping up with the changes rather than me having to keep up with them! – Tom Parmentier
