SEO Case Study: Foundation & Basement Solutions
Goals:
The basement and foundation repair company set clear objectives to strengthen its online presence and improve search visibility:
- Optimize technical SEO to minimize errors, enhance website navigation, and achieve a 90%+ site health score in SEMRush.
- Develop a refined keyword strategy to improve on-site SEO, boosting visibility and rankings for high-value search queries.
- Create and distribute high-quality content that naturally incorporates targeted keywords, driving organic search growth.
- Publish authoritative guest posts on reputable external sites to strengthen external SEO and build domain authority.
These strategic efforts were designed to increase search visibility, improve website performance, and attract more clients.
Results:
Technical SEO
A thorough website audit was conducted to identify and resolve technical issues, leading to key optimizations:
- Enhanced site speed to improve performance and user experience.
- Improved mobile responsiveness for seamless access across all devices.
- Implemented HTTPS security to protect user data and align with SEO best practices.
These efforts elevated the site’s health score in SEMRush to 95%, making it more user-friendly and easily crawlable by search engines.
Key achievements include:
- Overall site score increased by 9.76% (from 82 → 90), indicating better website health and optimization.
- Total errors reduced by 97.33% (from 75 → 2), significantly improving website functionality and performance.
- Total warnings decreased by 22.84% (from 162 → 125), reflecting better adherence to SEO best practices.
- Pages crawled increased by 1.06% (from 94 → 95), ensuring more content is accessible to search engines.
These improvements demonstrate enhanced technical SEO, better site performance, and increased search engine crawlability, contributing to stronger online visibility and user experience.
On-Site SEO Audit
These improvements demonstrate enhanced technical SEO, better site performance, and increased search engine crawlability, contributing to stronger online visibility and user experience.
Extensive keyword research identified a series of high-value, industry-specific keywords relevant to basement and foundation repair services. To maximize their impact, these keywords were strategically integrated across key areas of the website:
- Service pages to enhance visibility for core offerings.
- Blog posts to drive organic traffic and establish industry expertise.
- Informational guides to capture long-tail searches and educate potential customers.
As a result, the website experienced a 35% increase in organic search traffic, along with a significant improvement in rankings for targeted keywords.
Results Externa SEO
To strengthen the company’s online authority, a targeted content strategy was developed to produce and distribute high-quality guest posts on reputable industry-related websites. Key initiatives included:
- Creating authoritative, industry-specific content to establish expertise.
- Publishing guest posts on high-domain authority websites to build credibility.
- Earning high-quality backlinks to improve search engine rankings and domain authority.
This approach led to a significant increase in quality backlinks, boosting the site’s domain authority and referral traffic by 25%.
Results Local SEO
To enhance local search visibility, targeted Local SEO efforts were implemented, focusing on:
- Optimizing Google My Business (GMB) listing to improve local search presence and engagement.
- Ensuring NAP (Name, Address, Phone Number) consistency across all online directories to build credibility.
- Creating locally targeted content to attract potential customers in key service areas.
These actions resulted in a 43% improvement in local search rankings, leading to increased inquiries and engagements from the company’s target geographic areas.
