
SEO Case Study: Roofing Co.
Strategic Expansion:
The client is a family-owned roofing and exterior company seeking to improve their online presence and search visibility. To achieve this, we implemented a comprehensive SEO strategy that focused on both on-site optimization and content expansion.
- Strategic On-Site SEO – Applied proven SEO techniques to enhance website structure and performance.
- Targeted Landing Pages – Created and optimized over a dozen landing pages to improve keyword targeting.
- Service-Specific Pages – Developed multiple service pages to attract the right audience for high-intent searches.
- Enhanced Keyword Targeting – Focused on high-value keywords to improve relevance and search rankings.
- Significant Performance Gains – Over 10 months, we saw a notable increase in organic traffic, impressions, and keyword rankings.
This well-rounded SEO approach has helped strengthen the client’s digital footprint, driving greater visibility and engagement in their local market.
Remarkable Growth:
Over 10 months, the client experienced significant SEO growth, leading to a major boost in search visibility and keyword rankings:
- Impressions Increased – Steady growth in search visibility, as seen in the Google Search Console data.
- Keyword Rankings Improved – Jumped from 1 to 13 #1 keyword rankings.
- Top 5 Keyword Rankings – Increased from 1 to 46, showcasing stronger search authority.
- First Page Keyword Rankings – Grew significantly from 1 to 87, driving more organic traffic.
- Overall Keyword Performance – Rankings in the first two pages expanded from 3 to 104.
- Ranking Improvements – 57 keywords improved, while only 21 declined, leading to a net gain.
- Total Rankings Gained – A massive +311 ranking improvements across the board.

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Categories Case Studies Construction Home Services Industries SEOTags case study