Google-Ads-Residential-Renovation-Results

February 26, 2025February 26, 2025

Google Ads: Residential Renovation Industry

By implementing data-driven optimizations, we significantly enhanced conversion performance, reduced cost per conversion, and improved engagement over the past month. Through targeted bidding adjustments, audience refinements, and ad copy improvements, we successfully increased lead generation efficiency while ensuring cost-effectiveness.

Goals

Increase conversions by refining targeting, bidding, and ad creative strategies.
Reduce cost per conversion to maximize return on ad spend (ROAS).
Improve click-through rate (CTR) by enhancing ad relevance and engagement.
Optimize overall campaign spend for higher efficiency and profitability.

Actual Results:

Conversions Increased 📈 – +37 conversions, a 231.25% increase compared to the previous period.
Cost Per Conversion Decreased ⬇️ – Dropped by 92.3%, making each conversion significantly more cost-effective.
Click-Through Rate (CTR) Improved 🚀 – Increased by 590.27%, driving stronger ad engagement and visibility.
Ad Spend Optimization 💰 – Total ad spend decreased by 293.42%, leading to higher ROI and stronger lead generation.

Conv. Increased

0 %

CTR Improved

0 %

This refinement strategy led to substantial improvements in ad efficiency, increasing conversions at a much lower cost while driving stronger ad engagement. By continuously analyzing data, refining audience segments, and optimizing bidding strategies, future efforts will focus on scaling results while maintaining cost efficiency.

How we did it:

New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly Reports for client sales optimization
Feedback Loop Communication System between the client’s team and our marketing manager
Strict Adherence to Google Search and Search Partner Channels (High Intent Traffic)