
SEO Case Study: FOUNDATION REPAIR CO.
The client is a local, family-owned foundation repair and waterproofing company serving multiple metropolitan areas. To enhance their online presence and expand regional visibility, we developed and implemented location-specific micro-sites tailored to their service areas.
To achieve these objectives, we focused on the following key goals:
- Increase regional search visibility by developing micro-sites optimized for specific service areas.
- Improve keyword rankings through strategic on-page and off-page SEO enhancements.
- Enhance content relevance and uniqueness by rewriting duplicate content to align with SEO best practices.
- Expand website authority by creating new service pages each month, targeting high-intent search queries.
Additionally, we conducted ongoing content optimization, consistently improving site relevance and engagement. These strategic efforts led to a significant increase in organic traffic, search impressions, and keyword rankings, helping the client establish a stronger digital footprint in their industry.

Results:
Over a two-year period, the client experienced substantial improvements in search rankings, keyword visibility, and overall digital presence, demonstrating the success of the long-term SEO strategy.
- #1 Keyword Rankings – Increased from 22 to 140, significantly boosting top search positions.
- Top 5 Keyword Rankings – Grew from 43 to 252, strengthening competitive positioning.
- First Page Keyword Rankings – Expanded from 63 to 306, greatly improving discoverability.
- Rankings in the First Two Pages – Jumped from 86 to 333, reinforcing search engine authority.
- Ranking Improvements – 64 keywords saw notable ranking gains.
- Rankings Maintained – 232 keywords remained stable, ensuring consistency.
- Total Rankings Gained – Achieved an outstanding +1,285 ranking improvements overall.
Key Takeaway
These impressive results highlight the effectiveness of a strategic, data-driven SEO approach, leading to higher organic visibility, increased traffic, and improved search engine performance for the client.
HOW WE DID IT.
Technical SEO Audit
- Inline Source Code NOINDEX Check (Prevented certain pages from being crawled or indexed by search engines)
- Site Load Performance Evaluation (Assessed site speed, SSL security, mobile responsiveness, and redirects)
- Compromised Site Audit (Checked for potential hacks, viruses, or broken pages).
- SEO Work Integrity Assessment (Verified if any SEO optimizations were removed or altered).
This structured approach ensured optimal site performance, security, and search visibility.
Off-Site SEO Audit
- Google My Business Live Listing Audit (Ensured accurate and optimized business listings).
- Inbound Link Monitoring (Tracked link growth and identified lost or broken links).
- Geographic Targeting Assessment (Reviewed local, state, national, and international visibility).
- Google My Business Review Monitoring (Checked for new customer reviews and engagement).
- Google Analytics Performance Review (Analyzed key metrics for insights and improvements).
- Search Engine Crawling Check (Ensured the site wasn’t delisted or facing indexing issues).
- Expanded Search Engine Submissions (Submitted the site to directories beyond Google and Bing).
On-Site SEO Audit
- Content Optimization Effectiveness Analysis (Evaluated content updates and their impact).
- Search Engine Visibility Review (Monitored search ranking improvements month-over-month).
- Keyword Volume Growth Assessment (Tracked changes in ranked keyword volume).
- Google Algorithm Update Impact Review (Evaluated how algorithm changes affect the site).
- Keyword Targeting Optimization (Ensured alignment with relevant products and services).
- Geo-Targeted Keyword Expansion (Identified ranking opportunities in new cities and states).
- Devalued Content Identification (Detected content that Google ignores or ranks poorly).
- Emerging Rankings Optimization (Enhanced growth potential for low-hanging keyword opportunities)
