PPC: Lead Growth for a Home Renovation Company
Over a 90-day period, we implemented a targeted PPC strategy designed to boost lead volume, control ad spend, and support continued growth for a competitive pool remodeling business. Despite fluctuations in traffic, our efforts focused on maintaining strong conversion flow while managing rising industry costs.
Goals
- Increase conversion volume from local homeowners seeking resurfacing and remodeling.
- Reduce wasted spend by refining targeting and keyword exclusions.
- Maintain visibility in a competitive, high-CPC service category.
Performance Highlights (90 Days)
- Conversions Increased 💧 – Grew by +38, reaching 97 total conversions, with steady interest from renovation leads.
- Cost Per Conversion Rose ⚠️ – Up $20.00, totaling $130, reflecting higher CPC in a competitive niche.
- Click Volume Dropped 📉 – Down -1.66K, landing at 824, due to stricter targeting and tighter budgets.
- Total Spend Increased 💵 – Rose by +2.25K, totaling $12.6K, supporting broader campaign testing and visibility
How we did it:
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly Reports for client sales optimization
- Feedback Loop Communication System between the client’s team and our marketing manager
- Strict Adherence to Google Search and Search Partner Channels (High Intent Traffic)
- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an Invalid Click-Blocking System
- New Google Analytics Reporting
Even in a high-cost market, our campaign held strong on lead volume while testing ad refinements and new targeting strategies. The data gathered during this 90-day period sets the stage for further cost control and scaling as competition continues to rise.
Smarter Digital Campaigns. Measurable Client Results.
Remodeling & Construction Marketing Wins
Frequently Asked Questions About Our PPC Results for Home Renovation Campaigns
How can PPC help home renovation companies grow leads?
PPC helps renovation companies reach high-intent homeowners quickly by targeting local search terms and driving traffic to optimized landing pages that convert.
Why is cost per conversion higher in home improvement industries?
Due to high competition and expensive keywords in renovation-related services, cost per conversion tends to be higher — but refined targeting and ad strategy can maximize ROI.
What are the top ways to reduce wasted PPC spend in home remodeling?
Negative keyword exclusions, tighter geo-targeting, and adjusting bids by device and time of day can significantly reduce wasted spend.
Does PPC still work when click volume drops?
Yes — as long as lead quality improves and conversions remain consistent, lower click volume can indicate a more efficient campaign with less wasted budget.
Can this PPC strategy be used for other high-CPC local services?
Absolutely — this type of refined approach is ideal for industries like roofing, solar, HVAC, and landscaping where competition and ad costs are high.
I have had the pleasure of working with Jake at Real Top Digital Marketing. Jake has been wonderful to work with. I have two businesses that are completely different and Jake was able to pivot on the spot with each business without missing a beat. Not only did Jake do a phenomenal job with assisting me with my Google Adwords, he always had suggestions to tweak or strategies we could try to increase my revenue and lower my cost. He was very patient with me throughout the whole process, asked a lot of questions and I look forward to working with him again in the future. –Chris Phillips
