Proven PPC Strategy for Paving and Stonework Company
In just 60 days, we implemented focused PPC optimizations to increase visibility and drive lead volume for a driveway resurfacing company. By refining targeting and scaling budget allocation smartly, the campaign saw significant gains in both conversions and engagement with only a small increase in spend
Goals
- Boost local lead generation through targeted search campaigns.
- Increase visibility across competitive service areas.
- Control budget while scaling traffic and conversion quality.
Performance Highlights (60 Days)
- Conversions Increased 🚧 – Up +23, reaching 31 total, showing stronger interest from qualified prospects.
- Click Volume Up 🚗 – Gained +186 clicks, for a total of 584, reflecting better engagement.
- Impression Growth 📢 – Rose by +5.7K, reaching 14.2K total impressions, boosting brand exposure.
- Ad Spend Slightly Up 💰 – Increased by only $117, to a total of $6.28K, with improved efficiency.
This campaign delivered more leads at a lower cost, demonstrating strong performance in a high-ticket vertical. With leaner spend and improved targeting, the brand is now better positioned for long-term, profitable growth.
How we did it:
- New Call Tracking Reporting with Call Recording and Instant/Daily/Weekly/Monthly Reports for client sales optimization
- Feedback Loop Communication System between the client’s team and our marketing manager
- Strict Adherence to Google Search and Search Partner Channels (High Intent Traffic)
- A/B Split Testing of Ads
- New, More Consumer-Centric Ad Copy
- In-depth Keyword Research and Search Query Optimization
- Extensive Daily Negative Keyword List Creation
- Creation of an Invalid Click-Blocking System
- New Google Analytics Reporting
Smarter Digital Campaigns. Measurable Client Results.
Construction : SEO, PPC & More
Paving & Stonework PPC: Common Questions About Strategy & Results
How many leads did the PPC campaign generate?
The campaign produced 31 total leads, reflecting increased interest from local paving and stonework prospects.
Did the campaign improve click volume and impressions?
Yes — clicks rose by 186 and impressions by 5.7K, indicating stronger audience reach and engagement.
Q3: Was the PPC spend cost-effective?
Despite a small increase in ad spend, the campaign achieved more conversions at a lower cost, improving ROI.
Can these PPC strategies benefit other home service businesses?
Absolutely. Smart targeting and budget controls like these can support measurable growth in competitive local niches.
The best marketing company I have ever deal with really appreciate their help and support! – Moustafa Baraka
