From Invisible to Indispensable: SEO Results for a Roofing Company
This case study highlights how REALTOP partnered with a family-owned roofing and exterior company to strengthen their online presence, increase search visibility, and drive measurable growth. Through a focused SEO strategy, we delivered significant performance gains in just 10 months.
Goal: Strategic Expansion
The primary goal was to expand the client’s digital footprint and attract high-intent customers through improved search visibility and targeted content strategies. To achieve this, we implemented a comprehensive SEO plan that included:
On-Site SEO Enhancements – Applied proven techniques to optimize website structure, speed, and performance.
Targeted Landing Pages – Designed and optimized 12 new landing pages to capture keyword-specific traffic.
Service-Specific Content – Built dedicated service pages to attract the right audience and improve lead quality.
Enhanced Keyword Targeting – Focused on high-value keywords to boost relevance and improve rankings.
Performance Gains – Within 10 months, we recorded steady increases in organic traffic, impressions, and keyword rankings.
This holistic approach strengthened the client’s digital presence, delivering sustainable growth and greater engagement in their local market.
Results: Remarkable Growth
Over a 10-month period, the client experienced measurable SEO growth, including a major boost in search visibility and keyword performance:
Impressions Increased – Consistent growth in search visibility, verified in Google Search Console.
Keyword Rankings Improved – Jumped from 1 to 13 #1 keyword rankings.
Top 5 Rankings – Expanded from 1 to 46 keywords ranking in the top 5.
First Page Rankings – Increased from 1 to 87 keywords ranking on page one.
Overall Performance – Rankings in the first two pages grew from 3 to 104.
Keyword Improvements – 57 keywords improved, while only 21 declined — a net positive gain.
Total Rankings Gained – More than 311 overall ranking improvements achieved.
This consistent growth reflects the impact of a structured SEO strategy focused on long-term visibility and lead generation.
SEO Success Stories
Search Engine Optimization FAQ
hy is SEO important for roofing companies?
SEO helps roofing companies get found by homeowners and businesses searching for services online. It improves visibility, drives qualified traffic, and increases leads in competitive local markets.
How long does it take to see SEO results in the roofing industry?
While timelines can vary, most roofing companies begin seeing measurable improvements within 3–6 months. In this case study, major gains were achieved within 10 months.
What SEO strategies work best for roofing businesses?
Key strategies include building service-specific pages, optimizing for local and high-value keywords, creating targeted landing pages, and strengthening on-site SEO for performance and user experience.
How does REALTOP measure SEO success?
Success is measured through keyword ranking improvements, organic traffic growth, increased impressions in Google Search Console, and ultimately, more leads and conversions for the client.
Can these same SEO strategies work for other industries?
Yes. While this case study highlights a roofing company, the same principles — technical SEO, keyword targeting, and content expansion — apply across industries to drive measurable growth.
Realtop Digital Marketing Agency has been phenomenal! Their expertise and tailored strategies have significantly boosted my online presence. The increase in web traffic and conversions has been remarkable. Their team is professional, responsive, and truly understands digital marketing. Highly recommend their services to anyone looking to elevate their business! – Layal
