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SEO Case Study Results -Music Instructor & Equipment Sales

SEO Case Study: Music Instructor & Equipment Sales

Harmonic Growth 🎵

The client operates a music instruction and instrument sales business in a major metropolitan area, offering high-quality lessons and a diverse selection of musical instruments for sale. Their goal is to provide both aspiring and experienced musicians with the resources and education needed to enhance their skills.

Goal :

  • Enhance Brand Visibility – Strengthen the client’s presence in the competitive music industry.
  • Improve Online Presence – Optimize digital platforms for better reach and accessibility.
  • Increase Customer Engagement – Foster meaningful interactions with potential and existing customers.
  • Drive Sales Growth – Boost instrument sales and lesson sign-ups through targeted marketing efforts.
  • Leverage Targeted Advertising – Utilize data-driven ads to attract high-intent customers.
  • Implement SEO Strategies – Improve search rankings to generate organic traffic and long-term visibility.

Results:

The client’s search visibility saw significant improvements over a 9-month period, with substantial gains in keyword rankings and overall, SEO performance:

  • #1 Keyword Rankings – Increased from 9 to 113, demonstrating stronger authority in search results.
  • Top 5 Keyword Rankings – Grew from 21 to 140, securing high-ranking positions for competitive terms.
  • First Page Keyword Rankings – Expanded from 26 to 153, improving discoverability in search engines.
  • Rankings in the First Two Pages – Jumped from 28 to 156, increasing visibility in broader search results.
  • Ranking Improvements – 45 keywords saw a positive ranking boost.
  • Rankings Maintained – 105 keywords retained their positions, ensuring stability.
  • Total Rankings Gained/Lost – Achieved an impressive +563 ranking improvements over the period.

This remarkable growth highlights the success of strategic SEO efforts, leading to enhanced search visibility, improved keyword rankings, and stronger online presence for our client.

Active Keywords
2
Total Rankings Gained
0

Off-Site SEO Audit

  • Google My Business (GMB) Review – Ensure listing accuracy, optimization, and live status.
  • Inbound Link Analysis – Monitor backlink growth, loss of key links, and overall link health.
  • Geographic SEO Assessment – Evaluate search visibility at local (city, state), national, and international levels.
  • GMB Review Monitoring – Track new customer reviews and engagement trends.
  • Google Analytics Performance Review – Analyze key insights to refine off-site SEO strategies.
  • Search Engine Indexing Check – Verify whether the site remains indexed or has been delisted by major search engines.
  • Expanded Search Engine Submissions – Ensure presence beyond Google and Bing to maximize visibility.

On-Site SEO Audit

  • Content Optimization Review – Assess the effectiveness of content in improving rankings and engagement.
  • Search Visibility Analysis – Determine if search visibility has increased compared to the previous month.
  • Keyword Growth Check – Track changes in the total number of ranked keywords.
  • Google Algorithm Impact Review – Analyze potential effects of recent algorithm updates on site performance.
  • Keyword Relevance Audit – Ensure targeted keywords accurately reflect products, services, and audience intent.
  • Geo-Targeting Opportunities – Identify chances to expand rankings into new cities, states, or regions.
  • Underperforming Content Evaluation – Detect and improve content that Google devalues or ignores.
  • Emerging Rankings Optimization – Focus on nurturing rising keyword rankings and capturing easy-win opportunities.

Technical SEO Audit

  • NOINDEX Tag Check – Identify hidden NOINDEX directives preventing pages from being crawled.
  • Site Performance & Security Review – Evaluate site speed, SSL, mobile compatibility, redirects, and security vulnerabilities (hacks, malware, broken links).
  • SEO Integrity Check – Ensure previous SEO optimizations remain intact and haven’t been altered or removed.
  • Sitemap Optimization – Rebuild and resubmit an updated XML sitemap, ensuring proper rendering.
  • Schema Markup Implementation – Add Google-recommended JSON-LD structured data for enhanced search visibility.
  • Google Search Console Audit:
    • GoogleBot Fetch Test – Verify if Google properly renders the site.
    • Security Check – Detect any Google-flagged security threats.
    • Crawl Error & Speed Evaluation – Ensure Google successfully crawls all pages at optimal speed.
    • Alerts & Issues Review – Identify moderate to severe site issues flagged by Google.
    • Traffic & Ranking Analysis – Monitor search ranking trends and organic traffic growth.
    • Keyword Performance Report – Gather and analyze active search term rankings for reporting
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