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SEO Case Study - Insurance Provider

SEO Case Study:Insurance Provider

Goals:

  • Increase total keyword rankings by optimizing content, targeting relevant search terms, and improving website authority.
  • Improve the Search Engine Visibility Index by enhancing on-page and off-page SEO strategies to gain better search engine recognition.
  • Expand the number of active keywords by conducting keyword research, implementing strategic content creation, and optimizing for diverse search queries.
  • Enhance overall search presence and organic reach by increasing website traffic, improving domain authority, and ensuring better search engine performance.

Results:

  • Total keyword rankings increased by 135.
  • Search Engine Visibility Index grew from 72 → 783 (987% increase).
  • Active keywords expanded from 2 → 84 (4,100% growth).

This upward trend in rankings and visibility highlights the effectiveness of our targeted SEO strategy. The increase in organic research has led to greater engagement, traffic, and business opportunities.

Active Keywords
2
Engine Visibility Increase
0 %
Total Rankings Gained
0

Technical SEO Audit

  • Inline Source Code NOINDEX Check (Prevents unwanted pages from being crawled and indexed).
  • Site Load Evaluation (Analyzed site speed, SSL, mobile responsiveness, and redirects).
  • Compromised Site Audit (Identified potential hacks, viruses, or broken pages).
  • SEO Work Integrity Review (Ensured SEO changes remained intact and weren’t altered).
  • Sitemap Refresh (Verified sitemap updates and resubmitted if necessary).
  • Sitemap Integrity Check (Confirmed XML sitemap rendering correctly).
  • Schema Markup Implementation (Added structured data in Google-recommended JSON-LD format).
  • GoogleBot Fetch Evaluation (Validated correct website rendering by Google).
  • Website Security Audit (Checked for vulnerabilities flagged by Google).
  • Crawl Error Review (Ensured all pages were being successfully crawled).
  • Page Speed Analysis (Verified Google’s ability to load pages efficiently).
  • Google Alerts Monitoring (Reviewed flagged moderate or severe website issues).
  • Search Traffic & Ranking Assessment (Monitored search ranking trends and performance).
  • Keyword Collection & Reporting (Tracked active keyword rankings for insights and reporting).

Off-Site SEO –

  • Google My Business Live Listing Review (Ensured accuracy and optimization of business listings).
  • Inbound Link Monitoring (Tracked growth and loss of key inbound links).
  • Geographic Targeting Review (Validated local, state, national, and international targeting).
  • Google My Business Review Monitoring (Checked for newly generated customer reviews).
  • Google Analytics Performance Review (Analyzed key website metrics and trends).
  • Inbound Link Health Check (Identified and resolved potentially harmful inbound links).
  • Search Engine Crawling Assessment (Checked if the site was delisted or experiencing indexing issues).
  • Expanded Search Engine Submissions (Submitted site beyond Google and Bing for broader reach).

On-Site SEO Audit –

  • Content Optimization Effectiveness Audit (Evaluated the impact of content improvements).
  • Search Visibility Tracking (Assessed whether search rankings improved month-over-month).
  • Keyword Volume Growth Analysis (Monitored increases in ranked keyword volume).
  • Google Algorithm Impact Assessment (Reviewed potential effects of algorithm updates).
  • Keyword Targeting Review (Ensured alignment with relevant products and services).
  • Geo-Targeted Keyword Expansion (Identified opportunities for new city and state rankings).
  • Devalued Content Detection (Identified pages that Google weighs lightly or ignores).
  • Emerging Rankings Optimization (Maximized growth potential for low-hanging keyword opportunities).
SEO GOOGLE -