
SEO Case Study: Banking & Finance
Goal:
- Increase total keyword rankings within 30 days to enhance search visibility.
- Double the Search Engine Visibility Index to strengthen online presence.
- Expand the number of active keywords to improve reach and capture more search queries.
- Optimize on-site and off-site SEO strategies for faster indexing and ranking improvements.
- Implement targeted content updates and keyword optimizations to drive measurable growth.
- Enhance search performance tracking and adjustments to maximize ranking gains.
Results: (30-Day SEO Progress)
- Total keyword rankings ↑ 84 in just 30 days
- Search Engine Visibility Index doubled from 71 → 146 (105%)
- Active keywords grew from 5 → 24 (380% increase)
Days
2
Engine Visibility Increase
0
%
Total Rankings Gained
0
SEO Implementation Overview-
- Baseline Ranking Report – Captured initial website search rankings to track progress over time.
- Keyword Research – Identified high-impact search phrases for content optimization.
- Google Analytics Setup – Installed and gained access for data tracking and performance insights.
- Google Search Console Setup – Configured to monitor website health and campaign performance.
- XML Sitemap Creation – Ensured search engines can properly index and crawl all site pages.
- txt Review – Verified settings to prevent accidental blocking of search engines.
- Basic Schema Markup – Implemented org structured data for enhanced search visibility.
- Inappropriate Content Indexing Audit – Identified and resolved pages that could lead to ranking penalties.
- Devalued Content Review – Assessed hidden or inaccessible content that may impact rankings.
- Secure Hosting (SSL) Check – Ensured SSL compliance to prevent security-related ranking penalties.
- Mobile Responsiveness Audit – Verified that the mobile version aligns with Google’s ranking criteria.
- Page Speed Optimization – Conducted speed tests to enhance user experience and ranking potential.
- Partner Network Submissions – Submitted business details to inbound link networks (webKnow, CityLocal, LocalCity).
- Search Engine Submissions – Submitted the website to 25+ U.S.-based search engines, including Google, Bing, Yahoo, Lycos, and AltaVista.
- SEO Strategy Development – Built a data-driven strategy based on rankings, keywords, and campaign goals.
This structured approach ensures maximum search visibility, improved rankings, and long-term SEO success.

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