SEO Case Study: DV Appraisal Services
Goals:
The Diminished Value Appraiser Services company set clear objectives to enhance its SEO performance and online visibility:
- Optimize technical SEO to achieve a 90%+ site health score in SEMRush, ensuring compliance with industry best practices.
- Refine keyword strategy to improve on-site SEO and enhance rankings for high-value search terms.
- Develop high-quality, keyword-rich content to boost organic search visibility and user engagement.
Strengthen external SEO by producing authoritative guest posts for high-domain authority websites, increasing backlink quality and credibility.
Results:
Technical SEO
After conducting a comprehensive technical audit, the company implemented several key improvements to enhance site performance and SEO effectiveness:
- Optimized site speed by upgrading to better hosting solutions and compressing images.
- Enhanced mobile responsiveness to ensure a seamless user experience across all devices.
- Migrated to HTTPS for improved security and trustworthiness.
These strategic actions elevated the site’s health score to 98% in SEMRush, providing a strong foundation for ongoing SEO success.
Key achievements include:
- Overall site score increased by 8.89% (from 90 → 98).
- Total issues reduced by 64.12% (from 393 → 141).
- Total errors eliminated (100% reduction) (from 4 → 0).
- Total warnings reduced by 67.57% (from 259 → 84)
- Total notices decreased by 56.15% (from 130 → 57).
These improvements indicate a stronger site health score, reduced issues, and a fully error-free website, contributing to better SEO performance and user experience.
On-Site SEO Audit
Through extensive keyword research, the company identified high-value, industry-specific keywords with strong search volume and achievable competition levels. To maximize their impact, these keywords were strategically integrated across the website:
- Blog articles to drive informative, keyword-rich content and improve topical authority.
- Service descriptions to enhance relevance and visibility for targeted search queries.
- FAQs to capture long-tail searches and improve user engagement.
As a result, the website experienced a notable increase in rankings for these keywords, leading to a 35% boost in organic search traffic.
Results Externa SEO
To establish the company as an authority in the diminished value appraisal field, a targeted guest posting campaign was launched. The strategy focused on producing and sharing high-quality, insightful content on reputable financial and automotive websites. Key actions included:
- Creating authoritative guest posts to showcase expertise and industry leadership.
- Publishing on high-domain authority websites to increase credibility and visibility.
- Earning valuable backlinks to strengthen the site’s external SEO and search rankings.
As a result, the number of high-quality referring domains increased by 20%, boosting the site’s domain authority and overall external SEO standing.
Results Local SEO
To ensure the company ranked prominently in local search results, Local SEO efforts were intensified through strategic optimizations, including:
- Optimizing the Google My Business (GMB) listing to enhance local search visibility.
- Ensuring NAP (Name, Address, Phone) consistency across online directories to build trust with search engines.
- Creating location-specific content to highlight local services and attract regional customers.
As a result, the company achieved a 55% improvement in visibility for local search queries, leading to a significant increase in inquiries and engagements from the local market.
