SEO Case Study: Private Lending Company
Goals:
The Private Lending Company set clear strategic objectives to strengthen its online presence and effectively reach potential clients:
- Optimize technical SEO to achieve a site health score close to 90% in SEMRush, aligning with industry best practices.
- Refine keyword strategy to improve on-site SEO, enhancing search engine rankings for high-value terms.
- Develop high-quality, keyword-rich content to boost organic search visibility and drive engagement.
- Create authoritative guest posts for reputable external sites, strengthening external SEO and backlink profile.
These initiatives were designed to enhance search visibility, website performance, and client acquisition in a competitive market.
Results:
Technical SEO
An extensive technical SEO audit identified key areas for improvement, leading to the implementation of the following optimizations:
- Site speed optimization enhances load times and overall performance.
- Mobile responsiveness improvements to ensure a seamless user experience across all devices.
- Secure HTTPS implementation to strengthen security and align with SEO best practices.
As a result, the company’s website health score increased to 89% in SEMRush, significantly improving usability and search engine rankings.
Key achievements include:
- The overall site score increased by 16.22% (from 74 → 86).
- Total issues reduced by 14.03% (from 955 → 821).
- Total errors decreased by 99.45% (from 182 → 1).
- Total notices dropped by 44.00% (from 275 → 154).
These improvements indicate significant enhancements in site health, error resolution, and overall technical SEO performance.
On-Site SEO Audit
A comprehensive keyword analysis identified high-value search terms relevant to the hard money financing industry. To maximize visibility and engagement, these keywords were strategically integrated across key areas of the website:
- Blog posts to enhance topical authority and drive organic traffic.
- Service pages to improve rankings for industry-specific search queries.
- FAQs to capture long-tail searches and address client concerns.
This strategic approach boosted search engine rankings, increased content relevance, and provided greater value to potential clients. As a result, organic website traffic grew by 30%.
Results Externa SEO
To enhance the company’s authority and online presence, a targeted content marketing strategy was implemented, focusing on:
- Creating high-quality guest articles for authoritative financial and real estate websites.
- Earning valuable backlinks from reputable sources to strengthen external SEO.
- Positioning the company as a thought leader in the hard money financing sector through expert-driven content.
As a result, the campaign led to a 45% increase in referring domains, significantly boosting the site’s domain authority and overall, SEO performance.
Results Local SEO
Given the importance of location in hard money financing deals, local SEO was prioritized through the following strategic actions:
- Optimizing the company’s Google My Business (GMB) listing to enhance local search visibility.
- Ensuring NAP (Name, Address, Phone number) consistency across online directories to build trust with search engines.
- Creating geo-targeted content to attract and engage potential clients in key service areas.
These efforts led to a 50% increase in visibility of local search queries, resulting in a higher number of inquiries from targeted locales.
