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SEO Case Study -Senior Care & Assisted Living

SEO Case Study: Senior Care & Assisted Living

Compassionate Visibility 🌟

The client is a senior and assisted living facility based in the New York City area, dedicated to providing high-quality care and support for elderly residents. To enhance their online visibility and search presence, we implemented a comprehensive on-site SEO strategy tailored to their industry and target audience.

Goal:

  • Develop Location-Specific Landing Pages – Create and optimize 17 targeted pages to improve local search rankings.
  • Strengthen Local Search Authority – Enhance visibility in geographic areas to attract prospective residents and families.
  • Improve Keyword Rankings – Optimize content with high-intent keywords related to senior care services.
  • Increase Organic Traffic – Drive more relevant visitors through improved search engine performance.
  • Enhance Engagement & Visibility – Establish a stronger digital footprint to boost interactions and inquiries.

Results:

  • #1 Keyword Rankings – Increased from 10 to 28, boosting top search positions.
  • Top 5 Keyword Rankings – Grew from 11 to 57, securing strong competitive rankings.
  • First Page Keyword Rankings – Expanded from 12 to 127, significantly enhancing discoverability.
  • Rankings in the First Two Pages – Jumped from 12 to 145, improving search engine visibility.
  • Ranking Improvements – 53 keywords saw a positive ranking boost.
  • Rankings Maintained – 62 keywords retained their positions, ensuring stability.
  • Total Rankings Gained – Achieved a remarkable +203 ranking improvements over the year.

These results highlight the impact of a well-executed SEO strategy, leading to higher organic visibility, improved search rankings, and increased website traffic for our client

Technical SEO Audit:

  • NOINDEX Tag Audit – Identify and resolve inline NOINDEX tags that may be preventing critical pages from being crawled.
  • Site Performance & Security Check – Analyze site speed, SSL certificates, mobile responsiveness, and redirects to optimize performance.
  • Compromised Site Assessment – Detect hacks, malware, broken links, or other vulnerabilities that could harm rankings.
  • SEO Integrity Review – Verify that previous SEO efforts haven’t been altered or removed, ensuring long-term ranking stability.
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On-Site SEO Audit

  • Content Optimization Audit – Evaluate the effectiveness of content optimizations to ensure they drive engagement and rankings.
  • Search Engine Visibility Analysis – Assess whether search visibility has improved compared to the previous month.
  • Keyword Volume & Ranking Review – Track increases or decreases in the total number of ranked keywords.
  • Google Algorithm Impact Assessment – Analyze how recent Google algorithm updates may affect the website’s performance.
  • Keyword Targeting Validation – Ensure targeted keywords accurately reflect products, services, and audience intent.
  • Keyword Geo-Targeting Strategy – Identify opportunities to expand rankings into new cities, states, or regions.
  • Content Value & Relevance Check – Detect content that Google devalues or ignores, ensuring maximum visibility.
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Off-Site SEO:

  • Google My Business (GMB) Audit – Review and ensure live listing accuracy and completeness.
  • Inbound Link Monitoring – Track growth, loss of key backlinks, and overall link health.
  • Geographic SEO Targeting – Evaluate local (city, state), national, and international search visibility.
  • Google Reviews & Reputation Management – Monitor for new customer reviews and engagement.
  • Google Analytics & Performance Review – Assess key insights to refine off-site SEO strategies.
  • Search Engine Indexing Check – Verify whether the site is still indexed or has been delisted by major search engines.
  • Multi-Platform Search Engine Submissions – Expand reach by ensuring listings beyond Google and Bing.
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