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SEO Case Study - Finance Industry

SEO Case Study: Finance Industry

Goal:

  • Expand Keyword Rankings – Target and optimize high-value keywords to increase visibility and ranking positions.
  • Boost Search Engine Visibility – Strengthen site authority through technical SEO, content optimization, and link-building strategies.
  • Increase Active Keywords – Diversify keyword strategy to capture more relevant search queries and improve organic reach.
  • Optimize Website Performance – Improve site speed, mobile-friendliness, and overall user experience to enhance search rankings.
  • Develop High-Quality Content – Create valuable, keyword-rich content that aligns with user intent and drives engagement.
  • Continuously Monitor & Adapt – Track SEO performance, analyze data, and refine strategies for sustained growth and competitiveness.

Results:

  • Total keyword rankings increased by 414 (753% growth).
  • Search Engine Visibility Index surged from 626 → 5,606 (796% increase) between May 2021 – April 2022.
  • Active keywords expanded from 55 → 397 (622% growth), significantly boosting online presence.

These results highlight the transformational impact of SEO, driving substantial visibility and lead generation.

Active Keywords
2
Visibility Increase
0 %
Total Rankings Gained
0

How We Did It:

  • Google SITE: Test (Identified improperly indexed content)
  • Robots.txt Analysis (Ensured proper communication with search engines on indexing directives)
  • Compromised Site Check (Scanned for hacks, viruses, or broken pages)
  • SEO Work Integrity Audit (Verified if SEO work was removed or altered)
  • Sitemap Health Check (Ensured the live sitemap accurately reflected the website)
  • Sitemap Crawl Review (Confirmed if submitted pages were being indexed by Google)
  • Schema Markup Implementation (Added structured data in Google-recommended JSON-LD format)
  • Google Security Audit (Checked for security vulnerabilities flagged by Google)
  • Crawl Error Analysis (Ensured all pages were being crawled successfully)
  • Page Speed Assessment (Verified if Google was loading pages quickly)
  • Google Alerts Review (Identified moderate or severe website issues flagged by Google)
  • Traffic & Ranking Analysis (Monitored search performance and trends)
  • Keyword Collection & Tracking (Collected active keyword rankings for reporting and insights)

This structured approach ensured optimal site performance, security, and search visibility.

Off-Site SEO

  • Google My Business Live Listing Review (Ensured accuracy and optimization of business listings).
  • Inbound Link Monitoring (Tracked growth and loss of key inbound links).
  • Geographic Targeting Review (Validated local, state, national, and international targeting).
  • Google My Business Review Monitoring (Checked for newly generated customer reviews).
  • Google Analytics Performance Review (Analyzed key website metrics and trends).
  • Inbound Link Health Check (Identified and resolved potentially harmful inbound links).
  • Search Engine Crawling Assessment (Checked if the site was delisted or experiencing indexing issues).

Expanded Search Engine Submissions (Submitted site beyond Google and Bing for broader reach).

On-Site SEO

  • Content Optimization Effectiveness Audit (Evaluated the impact of content improvements).
  • Search Visibility Tracking (Assessed whether search rankings improved month-over-month).
  • Keyword Volume Growth Analysis (Monitored increases in ranked keyword volume).
  • Google Algorithm Impact Assessment (Reviewed potential effects of algorithm updates).
  • Keyword Targeting Review (Ensured alignment with relevant products and services).
  • Geo-Targeted Keyword Expansion (Identified opportunities for new city and state rankings).
  • Devalued Content Detection (Identified pages that Google weighs lightly or ignores).

Emerging Rankings Optimization (Maximized growth potential for low-hanging keyword opportunities).

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