SEO Case Study: Investment Services
Goal:
- Increase total keyword rankings to enhance search visibility.
- Boost Search Engine Visibility Index for greater online presence.
- Expand the number of active keywords to capture a wider audience.
- Strengthening overall SEO performance to drive organic traffic and lead generation.
- Achieve sustained month-over-month growth in search rankings
Results:
- Total keyword rankings increased by 414.
- Search Engine Visibility Index grew from 626 → 5,606 (795%)
- Active keywords expanded from 55 → 397 (622% growth)
These results highlight significant improvements in search visibility, keyword reach, and overall, SEO performance.
Active Keywords
2
Engine Visibility Increase
0
%
Total Rankings Gained
0
Technical SEO Audit:
- Google SITE: Test (Identifies inappropriately indexed content).
- Robots.txt Analysis (Ensures search engines correctly interpret indexing directives)
- Compromised Site Audit (Checks for hacks, viruses, or broken pages).
- SEO Work Integrity Assessment (Verifies if SEO work has been removed or altered).
- Sitemap Health Check (Ensures the sitemap accurately reflects the live website).
- Sitemap Crawl Analysis (Confirms submitted pages are being indexed by Google).
- Schema Markup Implementation (Added structured data in Google-recommended JSON-LD format).
- Google Security Review (Identifies potential website security risks flagged by Google).
- Crawl Error Diagnosis (Ensures Google successfully crawls all site pages).
- Page Speed Evaluation (Determines if Google is loading pages efficiently).
- Google Alerts Monitoring (Identifies moderate or severe website issues flagged by Google).
- Search Traffic & Ranking Analysis (Monitors search ranking trends and traffic performance).
- Keyword Tracking & Reporting (Collects and reviews active keyword rankings for insights
On-Site SEO Audit
- Content Optimization Effectiveness Review (Evaluated the impact of content updates on search performance).
- Search Visibility Analysis (Tracked month-over-month improvements in search visibility).
- Keyword Volume Growth Assessment (Monitored changes in the number of ranked keywords).
- Google Algorithm Impact Evaluation (Analyzed how algorithm updates could affect website performance).
- Duplicate Content Audit (Identified and addressed duplicate content issues).
- New Content Discovery & Strategy (Identified opportunities for fresh, high-impact content).
- Emerging Rankings Optimization (Focused on strengthening low-hanging keyword opportunities).
Off-Site SEO:
- Business Credential Resubmission (Submitted business credentials to InfoGroup, Localeze, and other data aggregators).
- Partner Link Network Submission (Re-submitted credentials to webKnow, CityLocal, and LocalCity for improved authority).
- Inbound Link Audit (Identified and disavowed harmful or low-quality inbound links).
- Google My Business Dashboard Review (Ensured listing accuracy and optimization for better local visibility).
- Inbound Link Monitoring (Tracked growth and detected the loss of key backlinks).
- Geographic Targeting Assessment (Reviewed local [city, state], national, and international SEO targeting for relevance).
- Google Analytics Performance Review (Analyzed key metrics to assess traffic and engagement trends).
- Search Engine Crawling Assessment (Checked for potential delisting or indexing issues by major search engines).
