SEO Case Study: Health & Safety (EHS) Services
Goals:
The Health & Safety (EHS) Services set clear and data-driven SEO objectives to enhance its online presence and search performance:
- Optimize technical SEO to exceed a 90% site health score in SEMRush, ensuring the website meets top industry standards for performance and crawlability.
- Develop a refined keyword strategy to improve on-site SEO, boost visibility and search rankings for high-intent queries.
- Create and distribute high-quality content that organically integrates targeted keywords, increasing organic search visibility and engagement.
- Produce authoritative guest post content for reputable external websites, strengthening the company’s external SEO efforts and backlink profile.
These strategic initiatives were designed to maximize search visibility, enhance domain authority, and drive consistent organic traffic growth.
Results:
Technical SEO
The company conducted a comprehensive technical SEO audit to identify and resolve key website issues, ensuring optimal performance and search engine visibility. Key optimizations included:
- Optimizing site speed to enhance user experience and reduce load times.
- Ensuring full mobile responsiveness for seamless accessibility across all devices.
- Securing the site with HTTPS to strengthen security and align with SEO best practices.
As a result, the site health score in SEMRush increased to 91%, significantly boosting usability and improving search engine ranking potential.
Key achievements include:
The latest SEO audit results demonstrate significant enhancements in site performance and technical optimization, leading to a stronger search engine presence and user experience.
- Overall site score increased by 15.66% (from 83 → 96), reflecting substantial improvements in website health.
- Total errors reduced by 90.48% (from 21 → 2), ensuring a more stable and error-free site.
- Total issues decreased by 14.29% (from 105 → 90), streamlining website functionality.
- Pages crawled increased by 1.52% (from 66 → 67), improving indexability and search engine recognition.
By resolving errors and optimizing technical SEO, the website has significantly improved its health score, performance, and search visibility. While warnings (+3.51%) and notices (+7.41%) increased slightly, the overall improvements set a strong foundation for continued SEO success.
On-Site SEO Audit
Major Achievements:
- Visibility increased to 5.14%, maintaining steady upward momentum.
- Top 3 keyword rankings: 12, securing strong positioning for competitive terms.
- Top 10 keyword rankings: 45, with 4 new keywords added, strengthening search presence.
- Top 20 keyword rankings: 72, with 11 new keywords gained, expanding reach for high-intent searches.
Strategic Growth:
- 60.2% of keywords are informational, solidifying the site as a trusted industry resource.
- 30.1% of keywords are commercial, effectively capturing potential customers in service-related searches.
- 4% of keywords are transactional, presenting an opportunity to optimize for higher conversions.
With continued keyword expansion and strong rankings in competitive positions, the site is making notable progress in organic visibility. Further optimization of transactional keywords can drive conversions and maximize search impact.
Results Externa SEO
To strengthen online authority and enhance backlink profile, the company launched a targeted guest posting campaign. This initiative focused on:
- Creating high-quality, informative articles tailored to industry-specific audiences.
- Publishing content on authoritative websites to establish credibility and expand reach.
- Securing valuable backlinks to improve domain authority and search rankings.
As a result, the company achieved a 35% increase in referring domains, significantly boosting domain authority and external SEO performance, further solidifying its online visibility and industry credibility.
Results Local SEO
Recognizing the importance of local clientele, the company implemented a comprehensive Local SEO strategy focused on:
- Claiming and optimizing Google My Business (GMB) listing to enhance search visibility.
- Ensuring NAP (Name, Address, Phone Number) consistency across all online directories for credibility.
- Creating geo-targeted content to attract and engage local audiences.
As a result, the company achieved a 60% improvement in visibility for local search queries, leading to a significant increase in local inquiries and customer engagement.
