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SEO Case Study -PLUMBER / HVAC

SEO Case Study: Plumer / HVAC

The client, a local plumbing and HVAC specialist serving Western New York, experienced a significant increase in online visibility during the initial months of the SEO campaign. However, a necessary domain (URL) change led to a temporary but sharp decline in visibility.

To mitigate this challenge and ensure long-term success, we focused on the following key goals:

  • Ensure a smooth domain transition by implementing best practices for SEO migration.
  • Minimize ranking losses through strategic redirects, technical SEO adjustments, and Google Search Console updates.
  • Accelerate Google’s re-indexing process to restore and improve search visibility.
  • Strengthen overall SEO resilience by continuously optimizing content, backlinks, and on-page elements.

Following Google’s re-indexing of the new domain, visibility, rankings, and impressions rapidly rebounded, demonstrating the effectiveness and resilience of our SEO strategies.

Results:

Over 22 months, the client saw remarkable growth in keyword rankings and search visibility:

  • #1 Keyword Rankings500% (from 1 → 6)
  • Top 5 Keyword Rankings400% (from 5 → 25)
  • First Page Keyword Rankings838% (from 13 → 122)
  • Rankings in the First Two Pages711% (from 26 → 211)
  • Total Rankings Gained/Lost: +418 new rankings

Key Takeaway

This case study demonstrates the power of a strategic SEO approach, resulting in massive ranking improvements and increased online visibility.

Active Keywords
40
Total Rankings Gained
0

Technical SEO Audit

  • Inline Source Code NOINDEX Check (Prevented certain pages from being crawled or indexed by search engines)
  • Site Load Performance Evaluation (Assessed site speed, SSL security, mobile responsiveness, and redirects)
  • Compromised Site Audit (Checked for potential hacks, viruses, or broken pages).
  • SEO Work Integrity Assessment (Verified if any SEO optimizations were removed or altered).

This structured approach ensured optimal site performance, security, and search visibility.

Off-Site SEO Audit

  • Google My Business Live Listing Audit (Ensured accurate and optimized business listings).
  • Inbound Link Monitoring (Tracked link growth and identified lost or broken links).
  • Geographic Targeting Assessment (Reviewed local, state, national, and international visibility).
  • Google My Business Review Monitoring (Checked for new customer reviews and engagement).
  • Google Analytics Performance Review (Analyzed key metrics for insights and improvements).
  • Search Engine Crawling Check (Ensured the site wasn’t delisted or facing indexing issues).
  • Expanded Search Engine Submissions (Submitted the site to directories beyond Google and Bing).

On-Site SEO Audit

  • Content Optimization Effectiveness Analysis (Evaluated content updates and their impact).
  • Search Engine Visibility Review (Monitored search ranking improvements month-over-month).
  • Keyword Volume Growth Assessment (Tracked changes in ranked keyword volume).
  • Google Algorithm Update Impact Review (Evaluated how algorithm changes affect the site).
  • Keyword Targeting Optimization (Ensured alignment with relevant products and services).
  • Geo-Targeted Keyword Expansion (Identified ranking opportunities in new cities and states).
  • Devalued Content Identification (Detected content that Google ignores or ranks poorly).
  • Emerging Rankings Optimization (Enhanced growth potential for low-hanging keyword opportunities)
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