
SEO Case Study: Plumer / HVAC
The client, a local plumbing and HVAC specialist serving Western New York, experienced a significant increase in online visibility during the initial months of the SEO campaign. However, a necessary domain (URL) change led to a temporary but sharp decline in visibility.
To mitigate this challenge and ensure long-term success, we focused on the following key goals:
- Ensure a smooth domain transition by implementing best practices for SEO migration.
- Minimize ranking losses through strategic redirects, technical SEO adjustments, and Google Search Console updates.
- Accelerate Google’s re-indexing process to restore and improve search visibility.
- Strengthen overall SEO resilience by continuously optimizing content, backlinks, and on-page elements.
Following Google’s re-indexing of the new domain, visibility, rankings, and impressions rapidly rebounded, demonstrating the effectiveness and resilience of our SEO strategies.
Results:
Over 22 months, the client saw remarkable growth in keyword rankings and search visibility:
- #1 Keyword Rankings ↑ 500% (from 1 → 6)
- Top 5 Keyword Rankings ↑ 400% (from 5 → 25)
- First Page Keyword Rankings ↑ 838% (from 13 → 122)
- Rankings in the First Two Pages ↑ 711% (from 26 → 211)
- Total Rankings Gained/Lost: +418 new rankings
Key Takeaway
This case study demonstrates the power of a strategic SEO approach, resulting in massive ranking improvements and increased online visibility.
Technical SEO Audit
- Inline Source Code NOINDEX Check (Prevented certain pages from being crawled or indexed by search engines)
- Site Load Performance Evaluation (Assessed site speed, SSL security, mobile responsiveness, and redirects)
- Compromised Site Audit (Checked for potential hacks, viruses, or broken pages).
- SEO Work Integrity Assessment (Verified if any SEO optimizations were removed or altered).
This structured approach ensured optimal site performance, security, and search visibility.
Off-Site SEO Audit
- Google My Business Live Listing Audit (Ensured accurate and optimized business listings).
- Inbound Link Monitoring (Tracked link growth and identified lost or broken links).
- Geographic Targeting Assessment (Reviewed local, state, national, and international visibility).
- Google My Business Review Monitoring (Checked for new customer reviews and engagement).
- Google Analytics Performance Review (Analyzed key metrics for insights and improvements).
- Search Engine Crawling Check (Ensured the site wasn’t delisted or facing indexing issues).
- Expanded Search Engine Submissions (Submitted the site to directories beyond Google and Bing).
On-Site SEO Audit
- Content Optimization Effectiveness Analysis (Evaluated content updates and their impact).
- Search Engine Visibility Review (Monitored search ranking improvements month-over-month).
- Keyword Volume Growth Assessment (Tracked changes in ranked keyword volume).
- Google Algorithm Update Impact Review (Evaluated how algorithm changes affect the site).
- Keyword Targeting Optimization (Ensured alignment with relevant products and services).
- Geo-Targeted Keyword Expansion (Identified ranking opportunities in new cities and states).
- Devalued Content Identification (Detected content that Google ignores or ranks poorly).
- Emerging Rankings Optimization (Enhanced growth potential for low-hanging keyword opportunities)
