SEO: Finance Industry Success Case Study
Through a targeted, data-driven campaign focused on high-value keyword growth, technical optimization, and quality content development, we helped drive exponential increases in both search engine rankings and lead generation opportunities.
Goal:
- Expand Keyword Rankings – Target and optimize high-value keywords to increase visibility and ranking positions.
- Boost Search Engine Visibility – Strengthen site authority through technical SEO, content optimization, and link-building strategies.
- Increase Active Keywords – Diversify keyword strategy to capture more relevant search queries and improve organic reach.
- Optimize Website Performance – Improve site speed, mobile-friendliness, and overall user experience to enhance search rankings.
- Develop High-Quality Content – Create valuable, keyword-rich content that aligns with user intent and drives engagement.
- Continuously Monitor & Adapt – Track SEO performance, analyze data, and refine strategies for sustained growth and competitiveness.
Results:
- Total keyword rankings increased by 414 (753% growth).
- Search Engine Visibility Index surged from 626 → 5,606 (796% increase) between May 2021 – April 2022.
- Active keywords expanded from 55 → 397 (622% growth), significantly boosting online presence.
These results highlight the transformational impact of SEO, driving substantial visibility and lead generation.
How We Did It:
- Google SITE: Test (Identified improperly indexed content)
- Robots.txt Analysis (Ensured proper communication with search engines on indexing directives)
- Compromised Site Check (Scanned for hacks, viruses, or broken pages)
- SEO Work Integrity Audit (Verified if SEO work was removed or altered)
- Sitemap Health Check (Ensured the live sitemap accurately reflected the website)
- Sitemap Crawl Review (Confirmed if submitted pages were being indexed by Google)
- Schema Markup Implementation (Added structured data in Google-recommended JSON-LD format)
- Google Security Audit (Checked for security vulnerabilities flagged by Google)
- Crawl Error Analysis (Ensured all pages were being crawled successfully)
- Page Speed Assessment (Verified if Google was loading pages quickly)
- Google Alerts Review (Identified moderate or severe website issues flagged by Google)
- Traffic & Ranking Analysis (Monitored search performance and trends)
- Keyword Collection & Tracking (Collected active keyword rankings for reporting and insights)
This structured approach ensured optimal site performance, security, and search visibility.
Off-Site SEO
- Google My Business Live Listing Review (Ensured accuracy and optimization of business listings).
- Inbound Link Monitoring (Tracked growth and loss of key inbound links).
- Geographic Targeting Review (Validated local, state, national, and international targeting).
- Google My Business Review Monitoring (Checked for newly generated customer reviews).
- Google Analytics Performance Review (Analyzed key website metrics and trends).
- Inbound Link Health Check (Identified and resolved potentially harmful inbound links).
- Search Engine Crawling Assessment (Checked if the site was delisted or experiencing indexing issues).
Expanded Search Engine Submissions (Submitted site beyond Google and Bing for broader reach).
On-Site SEO
- Content Optimization Effectiveness Audit (Evaluated the impact of content improvements).
- Search Visibility Tracking (Assessed whether search rankings improved month-over-month).
- Keyword Volume Growth Analysis (Monitored increases in ranked keyword volume).
- Google Algorithm Impact Assessment (Reviewed potential effects of algorithm updates).
- Keyword Targeting Review (Ensured alignment with relevant products and services).
- Geo-Targeted Keyword Expansion (Identified opportunities for new city and state rankings).
- Devalued Content Detection (Identified pages that Google weighs lightly or ignores).
Emerging Rankings Optimization (Maximized growth potential for low-hanging keyword opportunities).
SEO Success Stories
Search Engine Optimization FAQ
How does SEO help financial services companies generate more leads?
SEO helps financial firms rank higher on Google for high-intent search terms like “financial advisor near me” or “small business funding solutions.” This drives qualified traffic from prospects actively searching for financial services.
What SEO strategies work best for financial institutions?
Technical SEO, high-authority backlinks, and content that targets compliance-safe, high-volume keywords (e.g., “retirement planning tips”) are especially effective. A focus on E-E-A-T (Experience, Expertise, Authoritativeness, Trust) is also critical in this industry.
Can SEO increase trust and authority for my financial brand?
A: Yes. By creating expert-driven blog content, publishing case studies, and securing strong online citations, your financial business becomes more credible to search engines—and customers.
How long does it take to see SEO results in the finance industry?
Most firms see noticeable improvements in rankings and traffic within 4–6 months. However, SEO is a long-term investment that continues to build momentum over time.
Is SEO better than paid ads for financial lead generation?
Both work together—but SEO delivers long-term, cost-effective traffic and compounding visibility. Many firms see higher trust and conversion rates from organic traffic compared to paid ads.
Our company has been working with Real Top for over 2 years now and we are very pleased with all the work and dedication the team has towards us. Jake, MJ, Carlos & Nik are very attentive to our requests and needs and they’re always spot on. If you are searching for someone for your marketing needs I assure that they will do an amazing job for you as well! – Luiza Real
