SEO Case Study:Insurance Provider
This case study explores how a regional insurance provider partnered with REALTOP to significantly enhance their online presence through a focused SEO strategy. Facing low visibility in a highly competitive industry, the client aimed to improve keyword rankings, increase organic reach, and attract more qualified traffic to their site. Through a combination of on-page optimization, strategic keyword expansion, and technical improvements, the campaign produced measurable gains across all major performance indicators.
Goals:
- Increase total keyword rankings by optimizing content, targeting relevant search terms, and improving website authority.
- Improve the Search Engine Visibility Index by enhancing on-page and off-page SEO strategies to gain better search engine recognition.
- Expand the number of active keywords by conducting keyword research, implementing strategic content creation, and optimizing for diverse search queries.
- Enhance overall search presence and organic reach by increasing website traffic, improving domain authority, and ensuring better search engine performance.
Results:
- Total keyword rankings increased by 135.
- Search Engine Visibility Index grew from 72 → 783 (987% increase).
- Active keywords expanded from 2 → 84 (4,100% growth).
This upward trend in rankings and visibility highlights the effectiveness of our targeted SEO strategy. The increase in organic research has led to greater engagement, traffic, and business opportunities.
How we did it -
Technical SEO Audit |
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On-Site SEO Audit |
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Off-Site SEO Audit |
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SEO Success Stories
Search Engine Optimization FAQ
What kind of businesses does REALTOP typically help?
REALTOP works with a wide range of industries, from insurance and legal to healthcare and home services, delivering tailored SEO and paid search strategies that drive measurable results.
Can REALTOP improve rankings for highly competitive markets?
Yes — REALTOP specializes in competitive industries and has a proven track record of increasing keyword rankings, visibility scores, and organic traffic in tough niches.
What makes REALTOP’s SEO strategy different?
Their approach combines deep keyword research, local and technical SEO, content creation, and constant performance analysis to ensure long-term visibility and ROI.
How fast can I expect results from a campaign?
While results vary by industry and site history, most clients begin seeing significant improvements in rankings and traffic within 3–6 months.
Nikitas and RealTop are top notch. He works with a multitude of industries and I haven’t met anyone to say anything negative about them. His knowledge of marketing strategies is worth every dollar spent tenfold and he will grow your business in ways you couldn’t imagine. SEO and adspend is a language I can’t comprehend but the results don’t lie. Spend time doing the things you are good at and hire the pros for the rest. RealTop is the solution to your marketing needs – Kyle Dexter
