Strategic & Impactful: How SEO Drove Growth for a CBD Dispensary
The client operates seven CBD/smoke shops across two states and began a local SEO campaign for five locations in May 2021. Over the course of the campaign, two additional locations were launched.
Goals:
- Develop location-specific landing pages for each store to improve local search rankings.
- Create micro-sites with category-based content to target niche search queries and boost relevance.
- Maintain a consistent blogging strategy to strengthen search visibility and engage potential customers.
- Launch a new website optimized for SEO, designed to outperform local competitors in search rankings and visibility.
In March 2022, we launched the client’s new website, which has since outperformed major local competitors in keyword rankings, search visibility, and the monetary value of clicks.
This transformation highlights the effectiveness of strategic SEO implementation in driving measurable growth and market dominance.
Results:
Over 26 months, the client achieved significant ranking improvements:
- #1 Keyword Rankings ↑ 416% (from 25 → 129)
- Top 5 Keyword Rankings ↑ 289% (from 54 → 210)
- First Page Keyword Rankings ↑ 260% (from 77 → 277)
- Rankings in the First Two Pages ↑ 257% (from 87 → 311)
- Total Rankings Gained/Lost: +476 new rankings
These results highlight the impact of a well-executed SEO strategy, leading to sustained growth and market dominance.
Red Line = Client
Top Chart
- SEO rankings and visibility have shown consistent upward growth over the past year.
- The client has now surpassed a major local competitor, demonstrating the effectiveness of the SEO strategy.
Other Lines = Competitors Bottom Chart
- The estimated value of SEO traffic for the client’s site is approximately $1,700 per month.
- This figure is significantly higher than that of local competitors, reinforcing the monetary impact of improved rankings.
How we did it
Off-Site SEO –
- Google My Business Live Listing Review (Ensured accuracy and optimization of business listings).
- Inbound Link Monitoring (Tracked growth and loss of key inbound links).
- Geographic Targeting Review (Validated local, state, national, and international targeting).
- Google My Business Review Monitoring (Checked for newly generated customer reviews).
- Google Analytics Performance Review (Analyzed key website metrics and trends).
- Inbound Link Health Check (Identified and resolved potentially harmful inbound links).
- Search Engine Crawling Assessment (Checked if the site was delisted or experiencing indexing issues).
- Expanded Search Engine Submissions (Submitted site beyond Google and Bing for broader reach).
On-Site SEO Audit –
- Content Optimization Effectiveness Audit (Evaluated the impact of content improvements).
- Search Visibility Tracking (Assessed whether search rankings improved month-over-month).
- Keyword Volume Growth Analysis (Monitored increases in ranked keyword volume).
- Google Algorithm Impact Assessment (Reviewed potential effects of algorithm updates).
- Keyword Targeting Review (Ensured alignment with relevant products and services).
- Geo-Targeted Keyword Expansion (Identified opportunities for new city and state rankings).
- Devalued Content Detection (Identified pages that Google weighs lightly or ignores).
- Emerging Rankings Optimization (Maximized growth potential for low-hanging keyword opportunities).
SEO Success Stories
Search Engine Optimization FAQ
What is local SEO and why is it important for dispensaries?
Local SEO helps dispensaries appear in search results when nearby customers search for cannabis-related products. It improves visibility, drives foot traffic, and increases conversions by targeting users in specific geographic areas
How does SEO impact keyword rankings for multi-location businesses?
A well-executed SEO strategy can significantly boost rankings across all locations by optimizing each for its own market, using localized content, structured data, and proper internal linking.
What are the benefits of creating location-specific landing pages?
These pages help target local search intent, increase visibility in Google Maps and search results, and provide tailored content that speaks to each location's audience.
Can SEO improve the value of website traffic?
Yes. SEO attracts high-intent visitors, improving not just the quantity but the monetary value of clicks, often leading to increased revenue.
How long does it take to see measurable SEO results for a CBD brand?
Most campaigns show clear ranking improvements within 3–6 months, though long-term gains—like those in this case—can scale exponentially over 12–24 months.
Real people who care about your business succeeding. This team has the latest scoop on Google and the everchanging SEO and social media world. One of their best skills is their ability to work with you on how you want the look and feel of your company to be presented. They are professional, timely and proficient! Highly recommned. – Kate Kelly
