What Fixed Their SEO? Inside a Cleaning Brand’s 92% Site Health Turnaround
How does a cleaning company go from an average online presence to dominating search rankings? This SEO case study walks through the precise steps taken to optimize technical performance, implement a data-backed content strategy, and drive measurable growth in organic visibility—all while reducing total errors by nearly 90%.
Goals
The cleaning services company partnered with REALTOP to execute a focused SEO strategy designed to improve online visibility and organic search rankings. The primary goals were:
- Reduce technical SEO errors and enhance site navigation to achieve a 90%+ health score in SEMrush.
- Implement a keyword-driven strategy to improve on-site SEO and rank for high-converting search terms.
- Produce high-quality content that integrates relevant keywords and boosts organic visibility.
- Secure guest post placements on trusted external websites to build authority and strengthen backlink profiles.
These initiatives were designed to increase rankings, drive more organic traffic, and improve the brand’s overall digital footprint.
Results
Technical SEO Enhancements
A detailed SEO audit revealed key areas for optimization, which led to immediate technical improvements:
- Page speed optimization to reduce load times and improve user experience.
- Mobile usability upgrades to ensure seamless performance across all screen sizes.
- Implementation of HTTPS to boost site security and meet Google’s recommended best practices.
Together, these changes helped the website reach a 92% SEMrush health score, setting a strong foundation for better search performance and user satisfaction.
Key Achievements
The SEO campaign produced significant measurable results:
- ✅ 58.32% reduction in total site issues (from 919 → 383)
- ✅ 88.89% drop in critical errors (from 9 → 1)
- ✅ 81.68% decrease in SEO warnings (from 513 → 94)
- ✅ 27.46% reduction in notices (from 397 → 288)
These results reflect a site that is now faster, cleaner, and far more SEO-friendly — paving the way for better rankings, higher engagement, and stronger user experience.
Key Achievements
- Performed a full technical SEO audit to identify and fix site errors, boosting SEMrush health to 92%.
- Improved page speed and mobile performance for a faster, smoother user experience.
- Implemented HTTPS and SEO best practices for secure, search-friendly site architecture.
- Reduced total SEO issues by 58%, including an 89% drop in critical errors.
- Developed a strategic keyword plan to target high-intent and industry-relevant search terms.
- Optimized on-site content such as service pages, blogs, and FAQs to drive organic traffic.
- Built high-quality backlinks through guest posts and industry publications.
- Executed a targeted local SEO strategy, including Google Business Profile optimization and NAP consistency.
- Created localized content to improve rankings in specific geographic markets.
These combined efforts led to:
- +23% increase in organic search traffic
- +15% growth in referral traffic from external sites
- +10% improvement in local SEO rankings
SEO Success Stories
SEO Case Study – Cleaning Services Company: FAQs
What does an SEO company actually do?
An SEO company improves your website's visibility in search engines by optimizing content, fixing technical errors, building backlinks, and improving site structure to drive more organic traffic.
How long does it take to see results from SEO services?
Most businesses start seeing measurable SEO improvements within 3 to 6 months, depending on their industry, competition, and website condition.
How do I know if my SEO is working?
You can track SEO success through metrics like organic traffic, keyword rankings, bounce rate, and domain authority using tools like Google Analytics and SEMrush.
Is SEO better than paid advertising?
SEO offers long-term growth and compounding visibility, while paid ads provide short-term traffic. The best strategy often includes both.
I can’t be more grateful and thankful with Realtop. My business was in crisis, I hires 3 other companies before Realtop and none of them fix my ads. Google was just taking a lot of my money without results in sales until Jake from Realtop took care of my business and in less than a month my business is back. Thanks Jake! Thanks Realtop!! – Emanuel Cruz Villalobo
