SEO Case Study: Active Recovery Clinic
Active Recovery Clinic, a wellness-focused practice based in Boston, partnered with REALTOP to boost their digital footprint and attract more local clients. With increasing competition in the health and recovery space, the clinic needed a powerful SEO plan that would enhance visibility, improve site health, and ultimately convert more online traffic into booked appointments.
Goals:
The Boston-based active recovery clinic launched a focused SEO campaign aimed at:
- Achieving a 90%+ SEMrush site health score by resolving technical SEO errors.
- Improving keyword targeting for high-conversion local and service-based search terms.
- Creating high-quality, SEO-rich content aligned with client intent and service relevance.
- Building external authority through reputable guest posting and link building.
These goals were designed to increase visibility, improve search performance, and help the clinic stand out in a highly competitive digital landscape.
Results:
Technical SEO
The first phase of the project involved a full technical audit and critical backend improvements. These actions directly supported organic growth and search engine compatibility:
- ⚡ Improved website loading speed, creating a faster user experience.
- 📱 Mobile responsiveness updates, ensuring smooth functionality across all devices.
- 🔒 Full HTTPS implementation, securing site data and aligning with Google’s best practices.
These efforts helped the site reach a 93% SEMrush health score, laying the groundwork for stronger search rankings and further content improvements.
How We Did It:
To drive results, the REALTOP team implemented a multi-step strategy combining both technical SEO and on-page optimization. After completing the audit, we addressed core speed, security, and device issues. Then, our content team refreshed the existing site copy with high-value keywords and optimized metadata. Finally, guest blogging and link-building efforts helped increase domain authority.
This streamlined approach positioned the clinic as a trustworthy solution in local search, with enhanced visibility and long-term organic growth potential.
SEO Success Stories
Frequently Asked Questions About Our SEO Services
How can SEO help my business attract more local clients?
SEO improves your website’s visibility in search results, helping local clients find your services when they search on Google. This increases website traffic, inquiries, and conversions.
What’s included in a technical SEO audit?
A technical audit identifies issues like slow loading speeds, mobile responsiveness, broken links, and site security. Fixing these improves your site health and search engine rankings.
How do you measure SEO success?
We track success using SEMrush health scores, keyword rankings, traffic growth, and goal completions like form submissions or booked calls.
How long does it take to see results from SEO?
Results vary, but most businesses begin to see measurable improvements in 3–6 months. Technical fixes can bring faster wins, while content and backlinks drive long-term growth.
Do I need SEO if I’m already running paid ads?
Yes. SEO brings sustainable, long-term traffic without ad spend. When paired with PPC, SEO strengthens your digital footprint and increases overall ROI.
I’ve had a great experience working with Jake and his team at realtop. What I appreciate most about working with them is their willingness to pivot when campaigns are not working or not providing the results we were hoping for. As a business owner, I’m aware digital advertising is constantly evolving, so it is great to have a partner on our team who is keeping up with the changes rather than me having to keep up with them! Tom Parmentier
