SEO Case Study: Construction Company
How does a construction company go from an outdated site to leading the pack in search visibility?
In this case study, we’ll walk through how a strategic SEO plan helped a construction services brand reach a 96% SEMrush site health score, eliminate website errors, and drastically improve search rankings, authority, and visibility.
Goals
The strategic SEO plan for this construction company was built to drive measurable improvements across every major SEO pillar:
- Elevate Technical SEO: Achieve a 94%+ SEMrush site health score through performance, mobile, and security enhancements.
- Boost On-Site Optimization: Develop a targeted keyword strategy and improve page structure to maximize discoverability.
- Strengthen Content Strategy: Create optimized content aligned with search demand and client intent.
- Increase Domain Authority: Launch an external SEO plan with high-authority backlinks and content syndication.
These efforts aimed to maximize visibility, increase qualified traffic, and position the company as a leader in the construction industry.
Results
Technical SEO Improvements
After a comprehensive technical SEO audit, the site was optimized for performance, visibility, and compliance with SEO best practices. Key actions included:
- Boosting site speed to lower bounce rates and improve user experience.
- Ensuring full mobile optimization for accessibility on all devices.
- Enhancing security protocols to protect user data and meet trust standards.
As a result, the company surpassed its target with a 96% SEMrush site health score, laying the groundwork for long-term ranking success and digital growth.
Key Achievements
- Site Health Score Increased by 9.09%
Improved from 88 to 96, reflecting stronger SEO performance and overall technical health. - Total Errors Reduced by 66.67%
Dropped from 6 to 2, resulting in a cleaner, more efficient user experience and better crawlability. - Pages Crawled Increased by 1.52%
Increased from 66 to 67, enhancing indexation and visibility across search engines. - Total Issues Decreased by 1.10%
Reduced from 91 to 90, showing consistent refinement in backend performance.
With a focused SEO optimization strategy, the construction company improved performance across key areas — cutting errors by two-thirds and reaching a 96% SEMrush score. These improvements laid the groundwork for higher rankings, better UX, and lasting digital success.
SEO Success Stories
Top Questions Businesses Ask About SEO Services
What is a good SEO health score for a company website?
A strong SEO health score is typically above 85%. Scores in the 90s, like 96%, indicate excellent technical SEO, low error rates, and high indexability — making the website more competitive in search results.
How can SEO reduce website errors?
SEO audits identify and fix technical issues like broken links, duplicate content, slow load speeds, and mobile responsiveness. By resolving these errors, the user experience improves, and so does your search visibility.
How does SEO improve local visibility for service companies?
SEO boosts local visibility through geo-targeted keywords, Google Business Profile optimization, location landing pages, and consistent business citations — helping companies appear in local search and map results.
What are the most important factors in technical SEO?
Core technical SEO factors include site speed, mobile optimization, indexability, crawl efficiency, HTTPS security, clean code structure, and structured data (schema).
How long does it take to see results from an SEO strategy?
Most businesses see measurable improvements in 30–90 days, depending on the competition and the scope of SEO work. Major technical gains and improved rankings often begin appearing within the first few weeks.
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